Not Sure How To Make Good Seafood Choices? Ask FishPhone

Goodlifer: Not Sure How To Make Good Seafood Choices? Ask FishPhone

We have all heard by now that the oceans are over-fished and that there are some types of fish that we should avoid. But which ones? It’s very hard to keep track of and even though you may have that handy dandy chart on your fridge, chances are it will still be there, on the fridge, when you’re at the seafood counter in the store, scratching your head.

FishPhone is a mobile site from the Blue Ocean Institute, that serves as a portable complement to the great search tool on their site. So if you’re on iPhone, Blackberry or some other internet enabled phone you can go to the site and search for the fish you’re thinking of buying to see if it’s rated green (good), orange (ok) or red (bad). If you’re old school, but new school enough to know how to, text 30644 with the message FISH and the name of the fish you’re looking to buy.

fishphone_text

This is a great way of thinking out of the box and going out of your way to reach your target audience when they need it the most. Go Blue Ocean Institute!

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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