Right Brain Terrain: Alternative Motivational Posters

Goodlifer: Right Brain Terrain: Alternative Motivational Posters

I started my academic career as an International Student at a South Florida Community College, which meant I spent a lot of time in various waiting rooms, waiting to speak to various counselors and advisers. The one in which I spent the most time had a murky carpet with a very particular aging-South-Florida-institution smell, brought on by decades of humidity eating into synthetic materials. On the wood-paneled walls they were, those motivational posters with various images of natural wonders, animals (eagles, dolphins and lions in particular), starry skies and celebratory mountain climbers paired with large words of inspiration, set in serif type. Thing is, they’re ugly, and have inspired a few too many viral parodies to even be effective any longer. In this new age when election posters are designed by street artists like Shepard Fairey, they just seem a tad bit too Bush-era if you ask me.

A few traditional motivational posters, a ubiquitous prescence in doctor's offices and waiting rooms everywhere.

A few traditional motivational posters, a ubiquitous presence in doctor’s offices and waiting rooms everywhere.

Enter Frederic Terral and his company Right Brain Terrain, headquartered in Winter Garden, FL (maybe he too spent hours in musty waiting rooms), who has made it their mission to provide Alternative Motivational Posters (affectionately known as “AMPs”), that stray from the path of the predictable and aim to provide alternatives that are visually and contextually sensitive to the time in which we live.

Peace. Planet. Integrity.

Peace. Planet. Integrity.

Says Terral, “AMPs are subtle, loud, metaphoric, ambiguous, motivational, literal, symbolic, obvious, bright, dark, distressed, clean, colorful, black and white, surprising, predictable, unique, exciting, boring, inspiring… There are no rules — just gut. The process is a visceral one that is fueled by a yearning to positively contribute to society, for the sheer love of the creative process, for the poetically stagnant nature of posters, and for the deliberate art of contemporary graphic design.”

Ego. Believe in Yourself. Grow.


The posters are printed on 100% post-consumer recycled cover stock papers that are FSC certified and certified processed chlorine free (CPCF), using only vegetable-based inks. The tubes used for shipping are made from 70% to 100% post consumer recycled content. No virgin-fiber high-gloss paper, no shiny frames or fancy mattes.

Participate. Shine. Focus.

Participate. Shine. Focus.

Terral, who designs all the posters, has been active in the creative field for over ten years, and done work for clients such as The Walt Disney Company, Holiday Inn Worldwide, Create Magazine, Darden Restaurants, MetLife, Walt Disney Imagineering, Microsoft, The Coca-Cola Company, McDonald’s Corporation, MedX Corporation, Jack in the Box, Pulte Homes Inc, House of Blues, Ripley Entertainment Inc, Blockbuster, OSI Restaurant Partners LLC. and a host of U.S. and international companies. About the posters’ effectiveness, Terral says, “AMPs are not intended to inspire one to get off the couch and run a marathon. We believe they serve as subtle reminders of our imperfect nature or of our personal victories. They can be our cheerleaders on good days and our coaches on bad ones. They are positive decorations for our occasionally monotonous lives. They are wall coverings to hide the hole you punched when your best friend crashed your car.”

Relax. Concentrate. Give.

Freedom. Balance. Leadership.

Right Brain Terrain’s Alternative Motivational Posters can be ordered on the company’s website and at Supermarket.

Top posters: Patience. Courage. Teamwork.

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
3 total comments on this postSubmit yours
  1. these are beautiful – and actually inspirational!

  2. I really like this post. I had thought about how awful those old “motivational” posters are and they seem to be everywhere! I don’t get it really. I am a teacher and have done a lot of reading about right-brain learning and design recently. Have you read the book A Whole New Mind by Daniel Pink? It’s so interesting! These alternative motivational posters are cool and I love how much they leave to the imagination. Thanks for sharing!

  3. It was certainly time for an update in this category. Here’s another idea, collaborative motivational posters: start with a topic, attach a drawing tool and see where combined creativity takes it!

    I did read Mr. Pinks book, very motivational, especially for creatives that may feel that they don’t matter as much as they used to. Not true!

Submit your comment

Please enter your name

Your name is required

Please enter a valid email address

An email address is required

Please enter your message


What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

Goodlifer © 2019 All Rights Reserved

Designed by WPSHOWER

Powered by WordPress