FASHION EDITORIAL: Afternoon in Brooklyn

Goodlifer: Fashion Editorial: Afternoon in Brooklyn

A while back, Goodlifer was approached by Brooklyn-based handbag designer Shannon South to do a photo shoot for her latest collection (which is, of course, amazing). Instead of just doing a handbag shoot, we decided to make it a bit more fun by calling on some of our favorite indie designers and labels to participate as well. We spent an afternoon in Brooklyn, at South’s lovely Park Slope home, looking out windows and dreaming of things to come. When like minds meet, beauty ensues.

Study NY shirt, Feral Childe skirt, Brook&Lyn Necklace, Shannon South Aylen envelope clutch.

Study NY shirt, Feral Childe skirt, Brook&Lyn necklace, Shannon South Aylen envelope clutch

Feral Childe top and shorts, Dealtry scarf, Shannon South Rayen purse, Kirsten Muenster earrings

Feral Childe shirt and shorts, Shannon South Tehama purse, Kirsten Muenster earrings

Study NY shirt & skirt, Shannon South Tala clutch

Study NY shirt & skirt, Shannon South Tala clutch

Feral Childe dress, Kirsten Muenster necklace & bracelet, Shannon South Hudson tote, Nina Z clogs

Feral Childe dress, Kirsten Muenster neclace & bracelet, Shannon South Hudson tote, Nina Z clogs

Feral Childe shirt and shorts, Dealtry scarf, Shannon South Rayen purse, Kirsten Muenster earrings

Feral Childe shirt and shorts, Dealtry scarf, Shannon South Rayen purse, Kirsten Muenster earrings

AFIA skirt, Kirsten Muenster ring, Shannon South Hudson tote, Nina Z clogs

AFIA skirt, Kirsten Muenster ring, Odette NY bracelets, Shannon South Hudson toteNina Z clogs

Feral Childe dress, Odette NY necklace & bracelet, Shannon South Montauk tote

Feral Childedress, Odette NY necklace & bracelet, Shannon South Montauk tote

Feral Childe dress, Odette NY earrings, Shannon South Tala clutch

Feral Childe dress, Odette NY earrings, Shannon South Tala clutch

PACT tank, AFIA skirt, Shannon South Montauk tote, Odette NY necklace, Kirsten Muenster bracelet

PACT tank, AFIA skirt, Shannon South Montauk tote, Odette NY necklace, Kirsten Muenster bracelet

Feral Childe dress, Kirsten Muenster necklace

Feral Childe dress, Kirsten Muenster necklace

A collaboration between Goodlifer, Shannon South and MOJO Projects.
Photographer: Shannon South
Styling / Art Direction / Post-production: Johanna Björk / MOJO Projects

Please contact us for project inquiries, we love to do exciting collaborations with brands who share our passion for the good life.

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

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