Today, BBC Worldwide launched Earth Unplugged, a new YouTube channel from BBC Earth, dedicated entirely to nature-themed programming. The channel will feature short films and series created for a digital audience by BBC Earth Productions and is set to become a destination site for wildlife and nature. Earth Unplugged is BBC’s first original-content channel for YouTube and forms part of the company’s plans to “build a true consumer facing multi-channel network on the platform.”
Amanda Hill, Managing Director for BBC Earth said “With Earth Unplugged we’re seeking to connect a new audience with the world around them. YouTube offers a fantastic opportunity to reach people and grab their attention with innovative nature content that will captivate and inspire.”
Most of the content is geared toward a younger audience and the pace and length of the films are perfectly adapted to appeal to the shorter attention spans of the YouTube generation. I remember watching nature shows with my grandfather as a child, mesmerized by these amazing animals in faraway lands. I enjoyed being able to peek into the everyday lives on animals, and dreamed of one day going to the African jungle and seeing a lion, or perhaps a giraffe.
Earth Unplugged speaks to today’s children, on the platform where they consume most of their media. It’s a great way for BBC to reach out to a new generation of nature lovers and get them excited about wildlife and the planet we all inhabit, and perhaps even become engaged in conservation and environmental causes.
Currently, the Earth Unplugged channel features seven new shows. Here’s a sampling of what you can expect from each of them:
Earth Juice will bring viewers weekly news discussing the latest discoveries in the natural world and revealing amazing facts that they may never have heard before: from bees that have produced blue honey to uncovering the real life vampires in the animal kingdom.
Meet My Planet is a glossy and intimate look inside the world of people who have been inspired by the natural world. We’ll hear from a fascinating mix of people from explorers, naturalists and filmmakers to artists and musicians – all of whom have a passion for nature.
Deadliest… is a YouTube exclusive spin-off of the BBC’s immensely popular TV show Deadly 60 and features the ultimate showdowns from the planet’s deadliest animals; the most inhospitable habitats and most dangerous forces of nature.
Walking with Dinosaurs will see videos specially created for Earth Unplugged — including the soon-to-be-favorite sketchosaurus — the ultimate destination for dino fans with an enticing mix of fun, fear and facts.
Earth Files takes iconic nature stories and gives them a unique digital makeover, fusing high-end graphics and surprising music with beautiful photography to create a brand new experience.
Zoo La La will travel the world uncovering some of the most extraordinary animal behavior and Bugface, part of Zoo La La, makes insects the star of a new show that has to be seen to be believed.
Amazing Animal Babies is a must for anyone needing a weekly uplift. Featuring stunning films of cute baby animals Amazing Animal Babies will reveal the extraordinary stories these infants have to tell.
