Eco-Fashion Predictions for the New Year

Goodlifer: Eco-Fashion Predictions for the New Year

When it comes to sustainable fashion, change is happening at an ever-quickening pace. It’s a very exciting time to be an observer and chronicler of this movement. I was recently asked by eco-fashion site Ecouterre to provide some predictions for what I see happening in the industry in 2013. Here’s what I had to offer:

In 2012, we saw human rights and social justice attract more mainstream attention, partially due to a few tragic, deadly fires in overseas factories. People are beginning to realize that cheap fashion often comes with a price much higher than that shown on the tag.

Large global retailers from H&M to Zara have been forced to turn their attention to publicly address worker rights issues and improve the quality of life for the people who make their clothes. Once consumers know what’s really going on, change starts happening, little by little.

Maybe it’s the new Mayan world age or just that the time is ripe, but I believe that style and fashion is entering a new level of consciousness that will create powerful change across the entire industry. Tools like the Higg Index developed by the Sustainable Apparel Coalition will help designers make that happen.

I also think we need a new word for what we’ve been referring to as eco-fashion, and would like to propose that we call it smart fashion.

Goodlifer: Eco-Fashion Predictions for the New Year

Check out the original story on Ecouterre to find out what the other 29 sustainable fashion experts — including Abigail Doan, Project Runway winner Gretchen Jones, Summer Rayne Oakes, Joshua Katcher, Amy DuFault, Eco-Chick‘s Starre Vartan, Anjelika Krishna Daftuar of a.d.o., Vaute Couture‘s Leanne Mai-Ly Hilgart, Save the Garment Center’s Anthony Lilore, Karen and Howard of Stewart + Brown, and Christina Dean of Redress HK — had to say.

Top photo by Jason Hargrove, Creative Commons

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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