It’s no secret that two of the things we like most here at Goodlifer are the color yellow and champagne. Imagine our excitement when we saw the new sustainability initiative from Veuve Cliquot, the yellow-branded bubbly brand from France. Their new packaging is innovative in many ways — it is isothermal, meaning it keeps the bottle cold for up to two hours, it has a clever handle for carrying around and, best of all, it’s made from a sustainable material.
Made from potato starch, the packaging is 100% biodegradable. This innovative material is highly cost-effective to produce and can be molded into any shape desired — two factors that will surely contribute to its popularity among designers. Watch the video above (created by French agency Fantom) to see the handsome packaging, designed by Cédric Ragot, in action.
The questions is: can respected luxury brands like Veuve Clicquot inspire increased sustainability thinking within the wine and spirits industry and pave the way for positive change on a larger scale?