Farm Chic – Bruce Weber’s “First Crush” for British Vogue

In Bruce Weber‘s recent fashion film “First Crush,” shot for British Vogue, we meet a fresh-faced couple who seemingly live a pretty good life in a non-descript small town somewhere in rural America. It’s farm chic, and the simple life as style inspiration.

Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue

It’s set on farm-like rural homestead, and an honor farmstand, backyard chickens, a big messy kitchen and a basket of freshly picked greens all make appearances — things you normally would not expect to see in a fashion magazine.

Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue

Depicting the back-to-the-land lifestyle as a trend may be somewhat controversial in these contexts, but it’s nice to see some realness in Vogue. The models are Lady Jean Campbell, the daughter of the Earl & Thane of Cawdor and a former Vogue Fashion Editor and Ian Mellencamp, nephew of rocker John Cougar Mellencamp. Soon maybe we’ll see some real fresh-faced young farmers in Vogue?

Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue

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About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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