Farm Chic – Bruce Weber’s “First Crush” for British Vogue

In Bruce Weber‘s recent fashion film “First Crush,” shot for British Vogue, we meet a fresh-faced couple who seemingly live a pretty good life in a non-descript small town somewhere in rural America. It’s farm chic, and the simple life as style inspiration.

Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue

It’s set on farm-like rural homestead, and an honor farmstand, backyard chickens, a big messy kitchen and a basket of freshly picked greens all make appearances — things you normally would not expect to see in a fashion magazine.

Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue

Depicting the back-to-the-land lifestyle as a trend may be somewhat controversial in these contexts, but it’s nice to see some realness in Vogue. The models are Lady Jean Campbell, the daughter of the Earl & Thane of Cawdor and a former Vogue Fashion Editor and Ian Mellencamp, nephew of rocker John Cougar Mellencamp. Soon maybe we’ll see some real fresh-faced young farmers in Vogue?

Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue Goodlifer: Farm Chic - Bruce Weber's "First Crush" for British Vogue

GL_line_4px

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
Submit your comment

Please enter your name

Your name is required

Please enter a valid email address

An email address is required

Please enter your message

About

What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

Goodlifer © 2025 All Rights Reserved

Designed by WPSHOWER

Powered by WordPress