On April 24th last year, 1133 people were killed as the Rana Plaza factory complex in Dhaka, Bangladesh collapsed in the middle of a work day. Many more were injured, and families are still struggling in the aftermath. Numerous well-known global fashion brands manufactured at Rana Plaza, but have yet to take full responsibility for the disaster. This is the price of cheap clothing. All across fast fashion’s supply chain, people are suffering.
Can fashion be a force for good?
Fashion Revolution Day (FRD) was created by a team of global activists, who feel like enough is enough. On April 24th, 2014, people around the world — from designers and celebrities, to mainstream retailers and couture houses, from cotton farmers and factory workers, to campaigners, academics, the media and any individual who cares about what they wear — will come together to honor the victims of the Rana Plaza disaster by taking a stand against unethical fashion.
FRD is a worldwide platform that can be used to ask questions, raise standards, highlight change-makers and set an industry-wide example of what better looks like. By celebrating best practices within the fashion industry and among consumers, the campaign’s goal is to create powerful, lasting change.
Be Curious. Find Out. Do Something.
We all wear clothing every single day, and through that action have some kind of relationship to fashion. Why not turn that into a force for good? Here are a few simple things you can do to join the Fashion Revolution and help create a global movement for change.
Wear Your Clothes #InsideOut
On April 24, FRD asks us all to turn our clothing inside-out, to change the way we look at what we wear and draw attention to where it came from and who made it. It’s a call for increased transparency and will serve as a powerful visual statement of change. Every time someone asks you why your clothes are inside-out, you’ll get a chance to educate them about these important issues.
Not convinced yet? Maybe watching supermodel Amber Valetta turn her clothes inside-out will change your mind? (Official PSA by Conscious Living TV.)
Who made your clothes? Where do they come from? How did they get here? Be curious and ask questions. Tweet a photo of your clothing to the brand that made it and ask who actually made it. There are fellow humans along every step of the supply chain. It’s incredible how little we actually know about the things we wear every day.
Enter the Photo Contest
Turn your clothing inside-out, snap a photo and upload it to Fashion Revolution USA’s Facebook fan page before April 24. The top three winners will get an opportunity to shop with FRD’s Brand Partners — featuring great designers like Stewart + Brown, Loomstate, Mink Couture Vegan Shoes, Seamly Co, Pashen Collection, Vaute Couture, Deborah Lindquist, Under the Canopy, and more — for total grand prize winnings worth over $3,000. (Complete details and rules can be found here.)
Spread the Message
Spread the message by rocking of these limited edition organic FRD T-shirts designed by Michael Stars and produced by Under the Canopy. The tees are made at a geothermal/solar powered factory in the US, using super soft, high quality 100% certified organic cotton and patented chemical-free, seaweed-based dyes. Proceeds will go to the Rana Plaza Donors Trust Fund, honoring the victims and survivors. Buy now at Modavanti or Shopethica.
Donate to the Rana Plaza Donors Trust Fund
If you don’t need more tees in your closet, you can donate straight to the Rana Plaza Donors Trust Fund. The fund will be used to finance payments to the victims of the Rana Plaza disaster, their families and dependents. A local bank designated to receive transfers from the Trust Fund will provide payments directly to the beneficiaries’ bank accounts. 100% of the funds raised will be donated to the Trust.
Attend an Event on April 24
All across the world, people will come together in observance of Fashion Revolution Day. Find a list of US events here, and a complete list of global events here. Join likeminded fashion revolutionaries in your area and start making some change. Don’t forget to wear your clothes #InsideOut!
Join the Fashion Revolution today.
Full disclosure: I am a board member of Fashion Revolution USA