Johanna Björk

founder & editor-in-chief
A graphic designer by trade, Johanna’s career has followed a winding road through real estate marketing, art fair parties, neighborhood branding, magazine design, fashion styling, travel writing, sports and entertainment marketing, and non-profit organizations.

She realized what bound all these experiences together was a desire to tell stories, and decided to start Goodlifer as a way of expressing this passion, with words as well as visuals. Fed up with negative doom-and-gloom prophecies, she wanted to offer a positive outlook for the future, and envisions Goodlifer as a place for like-minded people to come together and share great discoveries, thoughts, tips and reflections on a new definition of the Good Life. We’re all in this world together, let’s make sure we have a good time!

Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne. She is currently trying to figure out how to become a global nomad and split her time between the East Coast, West Coast and Sweden.

johanna [at]


What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

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