publisher & editor-in-chief

Born in a smallish Swedish town, Johanna moved across the pond in the first year of the new millennium, spent seven years in Miami, four in NYC and now resides in Ojai, CA. A graphic designer by trade, her career has followed a winding road through real estate marketing, art fair parties, neighborhood branding, magazine design, fashion styling, travel writing, sports and entertainment marketing, and non-profit organizations.

She realized what bound all these experiences together was a desire to tell stories, and decided to start Goodlifer as a way of expressing this passion, with words as well as visuals. Fed up with negative doom-and-gloom prophecies, she wanted to offer a positive outlook for the future, and envisions Goodlifer as a place for like-minded people to come together and share great discoveries, thoughts, tips and reflections on a new definition of the Good Life. We’re all in this world together, let’s make sure we have a good time!

Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne.

johanna [at] goodlifer.com