<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Goodlifer</title>
	<atom:link href="http://www.goodlifer.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.goodlifer.com</link>
	<description>Ideas and insights for a positive, enthusiastic, sustainable, achievable and bright future.</description>
	<lastBuildDate>Thu, 18 Mar 2010 18:32:58 +0000</lastBuildDate>
	
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>A Victory for NYC Beekeepers</title>
		<link>http://www.goodlifer.com/2010/03/a-victory-for-nyc-beekeepers/</link>
		<comments>http://www.goodlifer.com/2010/03/a-victory-for-nyc-beekeepers/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 18:31:29 +0000</pubDate>
		<dc:creator>Johanna Björk</dc:creator>
				<category><![CDATA[Observation]]></category>
		<category><![CDATA[allergies]]></category>
		<category><![CDATA[bee colony]]></category>
		<category><![CDATA[beehive]]></category>
		<category><![CDATA[Beekeeper's Ball]]></category>
		<category><![CDATA[beekeeping]]></category>
		<category><![CDATA[bees]]></category>
		<category><![CDATA[Department of Health]]></category>
		<category><![CDATA[famers market]]></category>
		<category><![CDATA[Health Code Article 161]]></category>
		<category><![CDATA[honey]]></category>
		<category><![CDATA[Just Food]]></category>
		<category><![CDATA[legalized]]></category>
		<category><![CDATA[local honey]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[Pollinator week]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=6093</guid>
		<description><![CDATA[Urban beekeepers can finally emerge from the underground. New York City is all abuzz in celebration after beekeeping was officially legalized on March 16 as the NYC Board of Health voted in favor of lifting the ban in Health Code Article 161, which previously rendered beekeeping illegal. This victory comes after a long battle that [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2009/04/give-bees-a-chance/' rel='bookmark' title='Permanent Link: Give Bees a Chance'>Give Bees a Chance</a></li>
<li><a href='http://www.goodlifer.com/2009/03/vertical-gardens/' rel='bookmark' title='Permanent Link: Vertical Gardens'>Vertical Gardens</a></li>
<li><a href='http://www.goodlifer.com/2010/01/wild-harvest-northwest-wildfoods-company/' rel='bookmark' title='Permanent Link: Wild Harvest: Northwest Wildfoods Company'>Wild Harvest: Northwest Wildfoods Company</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/03/nycbees_b.jpg" alt="Title Image"/><p>Urban beekeepers can finally emerge from the underground. New York City is all abuzz in celebration after beekeeping <a href="http://www.nytimes.com/aponline/2010/03/16/us/AP-US-Urban-Beekeeping.html?_r=3&amp;scp=2&amp;sq=beekeeping&amp;st=cse" target="_blank">was officially legalized</a> on March 16 as the NYC Board of Health voted in favor of lifting the ban in Health Code Article 161, which previously rendered beekeeping illegal. This victory comes after a long battle that started when food justice organization <a href="http://justfood.org" target="_blank">Just Food</a> launched their city-wide campaign to legalize beekeeping in New York City in 2008. <span id="more-6093"></span></p>
<p>Just Food worked with a coalition of beekeepers, gardeners and community members to collect signatures (3,000 were submitted to the Department of Health in the spring of 2009), and organized events to raise awareness.</p>
<div id="attachment_6100" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/nycbees_graffiti.jpg"><img class="size-full wp-image-6100" title="nycbees_graffiti" src="http://www.goodlifer.com/wp-content/uploads/2010/03/nycbees_graffiti.jpg" alt="NYC bees no longer have to fear the law. Bee attack graffiti by Ifone &amp; Meres. Photo by shoehorn99, Creative Commons." width="480" height="360" /></a><p class="wp-caption-text">NYC bees no longer have to fear the law. Bee attack graffiti by Ifone &amp; Meres. Photo by shoehorn99, Creative Commons.</p></div>
<p><a href="http://www3.timeoutny.com/newyork/the-feed-blog/restaurants-bars/2009/06/the-feeds-guide-to-where-to-eat-during-nyc-pollinator-week/" target="_blank">NYC Pollinator Week</a> in June of 2009 included a press conference and rally at City Hall, but also a <a href="http://dinersjournal.blogs.nytimes.com/2009/06/23/having-a-ball-at-the-beekeepers-ball/" target="_blank">Beekeeper&#8217;s Ball</a>, a screening of <a href="http://vimeo.com/7399317" target="_blank"><em>Hidden Hives Tour</em></a> (watch below), a honey festival and honey tastings. All these events drew a lot of attention to the cause and also made underground beekeeping quite trendy. Most importantly, during Pollinator Week, the Department of Health contacted Just Food and requested a meeting to discuss ways to amend their code to make beekeeping safe and legal in NYC — a first step toward lifting the ban.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="270" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=7399317&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="480" height="270" src="http://vimeo.com/moogaloop.swf?clip_id=7399317&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object><br />
<a href="http://www.goodlifer.com/2009/04/give-bees-a-chance/" target="_blank">Bees are seldom given recognition as the tiny heroes they are</a>, and their numbers have declined rapidly of late. Nobody can predict what exactly would happen if most of the world&#8217;s bees were lost, but indications are it would not be a pretty picture. There is no replacement for the pollination work that bees do, so we need to do what we can keep them alive and well.</p>
<p>A well-managed colony of bees can produce as much as 100 pounds of honey per year. Bees have amazing visual recognition abilities and will learn to recognize their keepers, and they will never sting unless they feel seriously threatened. If you are planning on setting up your own hive, it will need to be registered with the city (no license is required though), and make sure to <a href="http://www.nyc-bees.org/classes.html" target="_blank">take a class</a> to <a href="http://www.masterbeekeeper.org/" target="_blank">learn the ropes</a>. If you don&#8217;t have the space, time or desire to start a hive, you could just plant something that bees like — rosemary, borage, thyme, basils, and chamomile, pretty much anything in the herb family will do — so they have somewhere to hang out. And please, refrain from swatting them with newspapers.</p>
<div id="attachment_6098" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/nycbees_beekeeper.jpg"><img class="size-full wp-image-6098" title="nycbees_beekeeper" src="http://www.goodlifer.com/wp-content/uploads/2010/03/nycbees_beekeeper.jpg" alt="Urban rooftop beekeeper. Photo by oceandesetoiles, Creative Commons." width="480" height="382" /></a><p class="wp-caption-text">Urban rooftop beekeeper. Photo by oceandesetoiles, Creative Commons.</p></div>
<p>Last summer, I witnessed the installation of a couple of illegal beehives on a rooftop. It was very exciting, and part of that was the allure of doing something forbidden (but not <em>too</em> illegal). Keeping bees in New York City became a sort of renegade social protest, rewarded with tons of cred and a batch of sweet honey at the end. I hope that the legalization of beekeeping will not make this can-do spirit go away, but that it will enable more local artisans and urban farmers to take advantage of the opportunity (bees work for free!). Local honey is not only healthy and delicious, it is also said to be good for people with allergies. By eating honey that was made from the same pollen you are surrounded by and that may be giving you trouble, you are in essence self-vaccinating (without risk of mercury poisoning).</p>
<p>So, whether you live in New York City or not, the next time you visit your farmers market, remember to support your local beekeepers by purchasing some of their sweet wares.</p>
<p><em>Top photo: Honeybee on the High Line by <a href="http://www.flickr.com/photos/anjuli_ayer/">anjuli_ayer</a>, Creative Commons.</em></p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2009/04/give-bees-a-chance/' rel='bookmark' title='Permanent Link: Give Bees a Chance'>Give Bees a Chance</a></li>
<li><a href='http://www.goodlifer.com/2009/03/vertical-gardens/' rel='bookmark' title='Permanent Link: Vertical Gardens'>Vertical Gardens</a></li>
<li><a href='http://www.goodlifer.com/2010/01/wild-harvest-northwest-wildfoods-company/' rel='bookmark' title='Permanent Link: Wild Harvest: Northwest Wildfoods Company'>Wild Harvest: Northwest Wildfoods Company</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/03/a-victory-for-nyc-beekeepers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Food for Life: Sacred Sprouted Grains</title>
		<link>http://www.goodlifer.com/2010/03/food-for-life-sprouted-grains/</link>
		<comments>http://www.goodlifer.com/2010/03/food-for-life-sprouted-grains/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 13:05:32 +0000</pubDate>
		<dc:creator>Stephanie Zonis</dc:creator>
				<category><![CDATA[Gastronomy]]></category>
		<category><![CDATA[barley]]></category>
		<category><![CDATA[beans]]></category>
		<category><![CDATA[bread]]></category>
		<category><![CDATA[cereal]]></category>
		<category><![CDATA[certified organic]]></category>
		<category><![CDATA[Ezekiel 4:9]]></category>
		<category><![CDATA[Food for Life]]></category>
		<category><![CDATA[Genesis 1:29]]></category>
		<category><![CDATA[kosher]]></category>
		<category><![CDATA[millet]]></category>
		<category><![CDATA[spelt]]></category>
		<category><![CDATA[sprouted]]></category>
		<category><![CDATA[vegan]]></category>
		<category><![CDATA[wheat]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=6076</guid>
		<description><![CDATA[&#8220;Take also unto thee wheat, and barley, and beans, and lentils, and millet, and spelt, and put them in one vessel, and make bread of it.&#8221; Biblical verses are not my strong point, but they are a foundation for the products made by Food for Life. This particular verse is the inspiration for their Ezekiel [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2009/12/shiloh-farms-sprouted-goodness/' rel='bookmark' title='Permanent Link: Shiloh Farms: Sprouted Goodness'>Shiloh Farms: Sprouted Goodness</a></li>
<li><a href='http://www.goodlifer.com/2009/06/daves-killer-bread/' rel='bookmark' title='Permanent Link: Dave&#8217;s Killer Bread'>Dave&#8217;s Killer Bread</a></li>
<li><a href='http://www.goodlifer.com/2009/07/cream-of-the-west/' rel='bookmark' title='Permanent Link: Cream of the West'>Cream of the West</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/03/food4life_b.jpg" alt="Title Image"/><p>&#8220;Take also unto thee wheat, and barley, and beans, and lentils, and millet, and spelt, and put them in one vessel, and make bread of it.&#8221; Biblical verses are not my strong point, but they are a foundation for the products made by <a href="http://www.foodforlife.com/" target="_blank">Food for Life</a>. This particular verse is the inspiration for their <a href="http://www.foodforlife.com/sprouted-grain-difference/ezekiel-4-9.html" target="_blank">Ezekiel 4:9</a> breads, tortillas, pastas, and cereals that, based on these instructions, uses wheat, barley, beans, lentils, millet, and spelt. <span id="more-6076"></span>The company also makes a <a href="http://www.foodforlife.com/sprouted-grain-difference/genesis-1-29.html" target="_blank">Genesis 1:29</a> line of bread and English muffins.</p>
<p><a href="http://www.foodforlife.com/" target="_blank">Food for Life</a> is a family-owned and operated specialty bakery with a deeply devoted to natural foods. The company started in 1964, in the back of a small neighborhood natural foods store in Glendale, California, known as Foods For Life Natural Foods. The bakery quickly gained a large following, with customers often driving many miles to get their hands on product. To meet this growing demand, Food for Life expanded to become the first wholesale bakery in the United States specializing in  natural foods.</p>
<div id="attachment_6080" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/f4l_genesis.jpg"><img class="size-full wp-image-6080" title="f4l_genesis" src="http://www.goodlifer.com/wp-content/uploads/2010/03/f4l_genesis.jpg" alt="Food for Life Genesis 1:29 Organic Sprouted 100% Whole Grain &amp; Seed Bread and Organic Sprouted 100% Whole Grain &amp; Seed English Muffins." width="480" height="152" /></a><p class="wp-caption-text">Food for Life Genesis 1:29 Organic Sprouted 100% Whole Grain &amp; Seed Bread and Organic Sprouted 100% Whole Grain &amp; Seed English Muffins.</p></div>
<p>There’s more than just Biblical references to this company, however, as they are devotees of sprouted grains. If you don’t know, sprouted grains are exactly what the name implies: grains that have been allowed to sprout. The sprouting process, it’s said, increases the nutrient value of the grains and promotes better absorption of their protein and carbohydrates via the action of enzymes. According to Food for Life sources, the blend of grains and beans/legumes in their Ezekiel 4:9 formulations also creates a complete, high-quality protein — a rarity in breads, pastas, and cereals.</p>
<div id="attachment_6078" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/f4l_ezekiel1.jpg"><img class="size-full wp-image-6078" title="f4l_ezekiel1" src="http://www.goodlifer.com/wp-content/uploads/2010/03/f4l_ezekiel1.jpg" alt="Food for Life Ezekiel 4:9 Organic Sprouted 100% Whole Grain Flourless Almond Cereal and Organic Sprouted 100% Whole Grain Flourless Bread." width="480" height="230" /></a><p class="wp-caption-text">Food for Life Ezekiel 4:9 Organic Sprouted 100% Whole Grain Flourless Almond Cereal and Organic Sprouted 100% Whole Grain Flourless Bread.</p></div>
<div id="attachment_6079" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/f4l_ezekiel2.jpg"><img class="size-full wp-image-6079" title="f4l_ezekiel2" src="http://www.goodlifer.com/wp-content/uploads/2010/03/f4l_ezekiel2.jpg" alt="Food for Life Ezekiel 4:9 Ezekiel 4:9 Sprouted Whole Grain Flourless Burger Buns and Organic Sprouted Whole Kernel Flourless Corn Tortillas." width="480" height="239" /></a><p class="wp-caption-text">Food for Life Ezekiel 4:9 Ezekiel 4:9 Sprouted Whole Grain Flourless Burger Buns and Organic Sprouted Whole Kernel Flourless Corn Tortillas.</p></div>
<p>I have not tried anything approaching the entire product roster, but the Sprouted Whole Grain Bread is delicious toasted, and I’m a big fan of the Ezekiel 4:9 cereals. As with all of these products, the grains, beans, and lentils used for these cereals are all certified organic. All products are also made with filtered water and are kosher-certified. No conditioners, additives, artificial flavors, colors or preservatives are ever used. Food for Life cereals are bursting with whole grains (again, this carries over into their other products, as well), they’re hearty, and they really taste good. The cereal is available in Original, Golden Flax, Almond, and my favorite, Cinnamon Raisin. A bowl of this cereal with milk, heated briefly until it’s hot and topped with fresh or additional dried fruit, is a breakfast that will fill you up nicely, and you’ll know you’re doing something good for yourself at the same time. Those with special dietary needs will want to check out these products, too, as they’ll find examples of yeast-free, low glycemic/diabetic friendly, gluten free/wheat free, and high fiber specialties. The latest thing from these folks are their <a href="http://www.foodforlife.com/procart_catalog/index.cfm?CategoryID=6&amp;do=subcat" target="_blank">vegan “meats”</a>, Cluckphrey and Moophrey (sorry, no prizes for figuring out those names!).</p>
<div id="attachment_6081" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/f4l_patties.jpg"><img class="size-full wp-image-6081" title="f4l_patties" src="http://www.goodlifer.com/wp-content/uploads/2010/03/f4l_patties.jpg" alt="Food for Life vegan meats: Cluckphrey Patties and Moophrey Burgers." width="480" height="151" /></a><p class="wp-caption-text">Food for Life vegan meats: Cluckphrey Patties and Moophrey Burgers.</p></div>
<p>In the 1960s, products like these would have been dismissed as “hippie food”, but I like to think that at least some people have seen the whole grain light since then, and the benefits of eating living, sprouted foods are just too many to ignore. Food for Life products are fairly easy to find not only in health food stores but regular supermarkets and grocery stores as well; use the website&#8217;s <a href="http://www.foodforlife.com/info-center-customer-service/store-finder.cfm" target="_blank">store finder</a> to find a reseller near you.</p>
<p><em>Top photo: Ezekiel 4:9 Organic Sprouted Whole Grain Sesame Bread &amp; Whole Grain Flourless Tortillas.</em></p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2009/12/shiloh-farms-sprouted-goodness/' rel='bookmark' title='Permanent Link: Shiloh Farms: Sprouted Goodness'>Shiloh Farms: Sprouted Goodness</a></li>
<li><a href='http://www.goodlifer.com/2009/06/daves-killer-bread/' rel='bookmark' title='Permanent Link: Dave&#8217;s Killer Bread'>Dave&#8217;s Killer Bread</a></li>
<li><a href='http://www.goodlifer.com/2009/07/cream-of-the-west/' rel='bookmark' title='Permanent Link: Cream of the West'>Cream of the West</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/03/food-for-life-sprouted-grains/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carrotmobbing</title>
		<link>http://www.goodlifer.com/2010/03/carrotmobbing/</link>
		<comments>http://www.goodlifer.com/2010/03/carrotmobbing/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 21:50:27 +0000</pubDate>
		<dc:creator>Johanna Björk</dc:creator>
				<category><![CDATA[Do Good]]></category>
		<category><![CDATA[Bremen]]></category>
		<category><![CDATA[Brent Schulkin]]></category>
		<category><![CDATA[buying power]]></category>
		<category><![CDATA[carrot]]></category>
		<category><![CDATA[CarrotMob]]></category>
		<category><![CDATA[carrotmob.org]]></category>
		<category><![CDATA[CarrotMobbing]]></category>
		<category><![CDATA[consumer power]]></category>
		<category><![CDATA[environmental improvement]]></category>
		<category><![CDATA[K & D Market]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Minneapolis]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[San Francisco Energy Watch Program]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social movement]]></category>
		<category><![CDATA[stick]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=6043</guid>
		<description><![CDATA[As the old saying goes, there are two ways to make a donkey walk forward: offer a delicious carrot in front of it, or hit its behind with a stick. Bad behavior should be punished but, more importantly, good behavior should be rewarded. This is the guiding principle of carrotmobbing. It&#8217;s very simple: a group [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2009/12/chocolatiers-in-america-antoine-amrani/' rel='bookmark' title='Permanent Link: Chocolatiers in America: Antoine Amrani'>Chocolatiers in America: Antoine Amrani</a></li>
<li><a href='http://www.goodlifer.com/2009/09/parking-day/' rel='bookmark' title='Permanent Link: PARK(ing) Day'>PARK(ing) Day</a></li>
<li><a href='http://www.goodlifer.com/2009/11/heritage-radio-network/' rel='bookmark' title='Permanent Link: Heritage Radio Network'>Heritage Radio Network</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmobbing2_b.jpg" alt="Title Image"/><p>As the old saying goes, there are two ways to make a donkey walk forward: offer a delicious carrot in front of it, or hit its behind with a stick. Bad behavior should be punished but, more importantly, good behavior should be rewarded. This is the guiding principle of <a href="http://carrotmob.org" target="_blank">carrotmobbing</a>. It&#8217;s very simple: a group of people gather (using social media tools like <a href="http://www.facebook.com/album.php?profile=1&amp;id=14030715421#!/carrotmob" target="_blank">Facebook</a> and <a href="http://twitter.com/carrotmob" target="_blank">Twitter</a>) at a retail or service establishment that has agreed to put a set percentage of the day&#8217;s proceeds toward environmental improvements and buy their wares. <span id="more-6043"></span></p>
<p>There’s an old saying that there are two ways to make a donkey walk forward: Either offer a delicious carrot out in front of it, or hit its behind with a stick. Think of businesses as the donkeys. Traditional consumer activism uses a lot of sticks, such as protests, lawsuits, boycotts, and so on. We want to use the carrot instead. We believe that we can get businesses to make big positive changes by offering them profits in return. It’s a positive model where there are no enemies and everyone wins. So that’s what the Carrot means. The mob refers to the large group of consumers who come together to achieve this common goal.</p>
<div id="attachment_6049" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmob_boy.jpg"><img class="size-full wp-image-6049" title="carrotmob_boy" src="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmob_boy.jpg" alt="A carrot is always better than a stick. A young carrotmobber in Bremen, Germany. Photo by carrotmobbremen, Creative Commons." width="480" height="420" /></a><p class="wp-caption-text">A carrot is always better than a stick. A young carrotmobber in Bremen, Germany. Photo by carrotmobbremen, Creative Commons.</p></div>
<p>Neither I nor the people behind <a href="http://carrotmob.org" target="_blank">Carrotmob</a> suggest that we should try to shop our way out of the mess we have created. However, by putting collective purchasing power behind a company that aligns with our values, we can use our dollars to vote for the kind of change we would like to see in the world. Carrotmobbers only buy stuff they would ordinarily purchase, like toothpaste and beer, just in a deliberate location.</p>
<div id="attachment_6051" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmob_sign.jpg"><img class="size-full wp-image-6051" title="carrotmob_sign" src="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmob_sign.jpg" alt="Carrotmob at Queen Street Grocery in Charleston, SC. Photo by Charleston's TheDigitel, Creative Commons." width="480" height="300" /></a><p class="wp-caption-text">Carrotmob at Queen Street Grocery in Charleston, SC. Photo by Charleston&#39;s TheDigitel, Creative Commons.</p></div>
<p>Carrotmob was founded by <a href="http://brentschulkin.com/" target="_blank">Brent Schulkin</a>, who believes that rather than protests and boycotting, what can really make a difference is harnessing consumer buying power for good causes. <em>&#8220;Who else besides the government is powerful enough to help save the world? Business! The problem is, corporations will do anything for money. But, what if the solution is, corporations will do ANYTHING for money? If we start organizing what we&#8217;re going to buy, then suddenly we can combine all our money and get this huge amount, that we can use to negotiate with.&#8221;</em></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="270" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=2913530&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="480" height="270" src="http://vimeo.com/moogaloop.swf?clip_id=2913530&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>To organize the first carrotmobbing, Schulkin went to 23 liquor stores in his San Francisco neighborhood and told them that he would assemble a group of people that would come and spend a lot of money in one of these shops — the one that agreed to put the highest percentage of profits toward energy efficiency improvements. The highest bid, 22%, came from K &amp; D Market. Experts from the <a href="http://www.sfenergywatch.org/" target="_blank">San Francisco Energy Watch Program</a> visited the store in advance to determine what improvements could be made. Then, Schulkin set a date and told people to come shop. The worries about whether anyone would show up were quickly put aside as a long line formed outside K &amp; D Market, around the corner of the block. Hundreds of people came and together spent $9276.50 (compared to the usual daily average of $1800-3000), double the owners&#8217; prediction. This was enough for to completely retrofit the store for optimal energy efficiency.</p>
<div id="attachment_6050" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmob_sf_crowd.jpg"><img class="size-full wp-image-6050" title="carrotmob_sf_crowd" src="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmob_sf_crowd.jpg" alt="A large crowd formed outside K &amp; D Market in San Francisco, for the first-ever Carrotmob. Photo by meganpru, Creative Commons." width="480" height="420" /></a><p class="wp-caption-text">A large crowd formed outside K &amp; D Market in San Francisco, for the first-ever Carrotmob. Photo by meganpru, Creative Commons.</p></div>
<p>A <a href="http://www.mnn.com/local-reports/new-york/student-blog/carrotmob-invades-new-york" target="_blank">recent Carrotmob in New York</a> brought supporters out to the improv comedy club The Pit, with 100% of the $1,038 revenue going toward green improvements at the popular Chelsea Club. <a href="http://www.guardian.co.uk/environment/2008/sep/18/activists.carrotmobbing" target="_blank">The first UK Carrotmob</a> took place at the Redchurch, a bar in east London that promised to put 20% of the day&#8217;s sales toward on-premise environmental upgrades. Carrotmob.org does not have any data of how much money the bar made on that night, but data for many past carrotmobbings <a href="http://carrotmob.org/past-carrotmobs/" target="_blank">can be found on the website</a>.</p>
<div id="attachment_6053" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmob_mpls.jpg"><img class="size-full wp-image-6053" title="carrotmob_mpls" src="http://www.goodlifer.com/wp-content/uploads/2010/03/carrotmob_mpls.jpg" alt="Carrotmobbers outside Guse Hardware in Minneapolis, MN. Photo by 350.org, Creative Commons." width="480" height="300" /></a><p class="wp-caption-text">Carrotmobbers outside Guse Hardware in Minneapolis, MN. Photo by 350.org, Creative Commons.</p></div>
<p>Because of the grassroots nature of carrotmobbing there are no written contracts, it&#8217;s all done via verbal agreements. So what about enforcement? What if a participating business wouldn&#8217;t follow through on their commitment? <em>&#8220;They are participating because they believe that Carrotmob has the power to give [the business] a good reputation, so it should be obvious that Carrotmob has the power to hurt their reputation as well. If Carrotmob members were to discover that they had been deceived, that business’ reputation would instantly go from an A+ to an F. That sort of reputational damage would cut deep. That fact should be enough of a deterrent to make sure promises get kept.&#8221;</em></p>
<p>Schulkin envisions eventually being able to take this concept directly to manufacturers, offering huge sale volume in return for environmental improvements. Sales would pay for (all or part of) the improvements, and people get what they want. <em>&#8220;There&#8217;s never anything negative about it. We never attack anyone — because we don&#8217;t need to — it&#8217;s positive cooperation. The best company wins, the consumer wins and the planet wins.&#8221;</em></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=925729&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="480" height="360" src="http://vimeo.com/moogaloop.swf?clip_id=925729&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=00ADEF&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>As in all popular movements, it&#8217;s all about the numbers. If enough people show up in support, change is inevitable. Says Schulkin: <em>&#8220;We are the economy, and we decide who gets rich. It&#8217;s consumer power, and we have to respect it.&#8221;</em></p>
<p><em>Top: Recent Carrotmob at Que Pasa Amigos in Bremen, Germany. Photo</em><em> by <a href="http://www.flickr.com/photos/carrotmobbremen/" target="_blank">carrotmobbremen</a>, Creative Commons.<br />
</em></p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2009/12/chocolatiers-in-america-antoine-amrani/' rel='bookmark' title='Permanent Link: Chocolatiers in America: Antoine Amrani'>Chocolatiers in America: Antoine Amrani</a></li>
<li><a href='http://www.goodlifer.com/2009/09/parking-day/' rel='bookmark' title='Permanent Link: PARK(ing) Day'>PARK(ing) Day</a></li>
<li><a href='http://www.goodlifer.com/2009/11/heritage-radio-network/' rel='bookmark' title='Permanent Link: Heritage Radio Network'>Heritage Radio Network</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/03/carrotmobbing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Massa Organics: Wholesome Rice</title>
		<link>http://www.goodlifer.com/2010/03/massa-organics-wholesome-rice/</link>
		<comments>http://www.goodlifer.com/2010/03/massa-organics-wholesome-rice/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 05:26:18 +0000</pubDate>
		<dc:creator>Stephanie Zonis</dc:creator>
				<category><![CDATA[Gastronomy]]></category>
		<category><![CDATA[almond butter]]></category>
		<category><![CDATA[almonds]]></category>
		<category><![CDATA[brown rice]]></category>
		<category><![CDATA[Family]]></category>
		<category><![CDATA[family farm]]></category>
		<category><![CDATA[farm]]></category>
		<category><![CDATA[farmer]]></category>
		<category><![CDATA[Greg Massa]]></category>
		<category><![CDATA[heritage]]></category>
		<category><![CDATA[Massa Organics]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[organic rice]]></category>
		<category><![CDATA[Raquel Krach]]></category>
		<category><![CDATA[rice]]></category>
		<category><![CDATA[straw bale house]]></category>
		<category><![CDATA[wheat]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=6022</guid>
		<description><![CDATA[Time and again, I’ve heard it said that all products need a good story behind them. Here is a great story. In 1916, Manuel Fonseca planted rice near Chico, CA. In 1997, Fonseca’s great-grandson, Greg Massa, returned from Costa Rica with his wife Raquel Krach. Both had been university-based tropical biologists in central America, but [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2009/12/lagier-ranches-almond-butter-preserves-snacks/' rel='bookmark' title='Permanent Link: Lagier Ranches: Almond Butter, Preserves &#038; Snacks.'>Lagier Ranches: Almond Butter, Preserves &#038; Snacks.</a></li>
<li><a href='http://www.goodlifer.com/2009/11/lundberg-family-farms/' rel='bookmark' title='Permanent Link: Lundberg Family Farms'>Lundberg Family Farms</a></li>
<li><a href='http://www.goodlifer.com/2009/07/pastor-chuck-orchards/' rel='bookmark' title='Permanent Link: Pastor Chuck Orchards'>Pastor Chuck Orchards</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/03/massaorganics_b.jpg" alt="Title Image"/><p>Time and again, I’ve heard it said that all products need a good <a href="http://www.massaorganics.com/about.html" target="_blank">story</a> behind them. Here is a great story. In 1916, Manuel Fonseca planted rice near Chico, CA. In 1997, Fonseca’s great-grandson, Greg Massa, returned from Costa Rica with his wife Raquel Krach. Both had been university-based tropical biologists in central America, but they wanted to be able to engage in hands-on conservation, so they returned to the family farm. <span id="more-6022"></span></p>
<p>The following year, Massa and Krach planted the first 20 acres of what would become their certified organic acreage (they now have nearly 90 certified organic acres, with plans to increase that amount). True to the family heritage, they are farming rice. But this land is valuable for other crops, too, and in 2005 their first orchard (30 acres of organic almonds) was begun. And that’s just part of the story of <a href="http://www.massaorganics.com/" target="_blank">Massa Organics</a>.</p>
<div id="attachment_6024" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_family.jpg"><img class="size-full wp-image-6024" title="massa_family" src="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_family.jpg" alt="Greg Massa and Raquel Krach of Massa Organics in the field with their children." width="480" height="322" /></a><p class="wp-caption-text">Greg Massa and Raquel Krach of Massa Organics in the field with their children.</p></div>
<p>Massa Organics (Massa and Krach manage the farm in partnership with Greg’s parents) now has that chance to actively engage in conservation. They have installed recirculation systems to reclaim irrigation water, they plant no GMOs (genetically modified organisms), and they don’t burn any crop residue (an all-too-common, quick-and-dirty method of ridding your farm of it). Nest boxes for indigenous birds and bats have been installed; oak trees native to the region have been planted along the borders of their fields.</p>
<div id="attachment_6028" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_vista.jpg"><img class="size-full wp-image-6028 " title="massa_vista" src="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_vista.jpg" alt="Sunset over the organic wheat and rice fields, as seen from the farmhouse." width="480" height="360" /></a><p class="wp-caption-text">Sunset over the organic wheat and rice fields, as seen from the farmhouse.</p></div>
<p>And you’ve got to g<a href="http://www.massaorganics.com/house.html" target="_blank">o online to check out their house</a>! Words will simply not do it justice, but I can tell you it’s built of straw bales from their own rice straw. Any “big bad wolf” who happens to drop by won’t be able to blow down this straw dwelling, however, not with bale walls two feet thick and plaster- or stucco-coated on both sides. The walls are rodent-proof and fire-proof, and the house is situated to take advantage of shade trees (this area of California can get very toasty indeed).</p>
<div id="attachment_6025" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_house.jpg"><img class="size-full wp-image-6025  " title="massa_house" src="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_house.jpg" alt="The family's house is built from rice straw bales." width="480" height="322" /></a><p class="wp-caption-text">The family&#39;s house is built from rice straw bales.</p></div>
<p>All of these words, and I still haven’t told you about their food products. First off, there’s organic brown rice — unless you live in a commune, you’ll probably want to buy it in the two-pound bag, rather than the 20-pounder. Either way, it cooks up with a delicate, nutty flavor, and it’s wonderful as a side dish or the basis for a meal (I always cook up extra brown rice to have some on hand for the next few days). Massa Organics makes a beautiful almond butter, too; if you made almond butter at home, starting with first-rate almonds, it would taste as fresh and clean as this does (there are both smooth and crunchy versions).</p>
<div id="attachment_6026" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_products.jpg"><img class="size-full wp-image-6026" title="massa_products" src="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_products.jpg" alt="Massa Organics rice, almond butter and almonds." width="480" height="318" /></a><p class="wp-caption-text">Massa Organics rice, almond butter and almonds.</p></div>
<p>You’ll find organic almonds here, as well as wheat berries (not yet certified organic, as the land is still in its three-year transition phase, but farmed with organic methods). There are even a couple of gift boxes. Head over to <a href="http://www.massaorganics.com/" target="_blank">the website</a> to, if nothing else, read more about the Massa’s remarkable home. <a href="http://www.massaorganics.com/catalog/" target="_blank">Online ordering is available</a> as well.</p>
<div id="attachment_6027" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_sons.jpg"><img class="size-full wp-image-6027" title="massa_sons" src="http://www.goodlifer.com/wp-content/uploads/2010/03/massa_sons.jpg" alt="Massa's sons, perhaps surveying the fields they will one day tend to." width="480" height="360" /></a><p class="wp-caption-text">Massa&#39;s sons, perhaps surveying the fields they will one day tend to.</p></div>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2009/12/lagier-ranches-almond-butter-preserves-snacks/' rel='bookmark' title='Permanent Link: Lagier Ranches: Almond Butter, Preserves &#038; Snacks.'>Lagier Ranches: Almond Butter, Preserves &#038; Snacks.</a></li>
<li><a href='http://www.goodlifer.com/2009/11/lundberg-family-farms/' rel='bookmark' title='Permanent Link: Lundberg Family Farms'>Lundberg Family Farms</a></li>
<li><a href='http://www.goodlifer.com/2009/07/pastor-chuck-orchards/' rel='bookmark' title='Permanent Link: Pastor Chuck Orchards'>Pastor Chuck Orchards</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/03/massa-organics-wholesome-rice/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Food Rules: Answering the Question &#8220;What Should I eat?&#8221;</title>
		<link>http://www.goodlifer.com/2010/03/food-rules-what-should-i-eat/</link>
		<comments>http://www.goodlifer.com/2010/03/food-rules-what-should-i-eat/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 23:47:03 +0000</pubDate>
		<dc:creator>Johanna Björk</dc:creator>
				<category><![CDATA[Healthy You]]></category>
		<category><![CDATA[eating]]></category>
		<category><![CDATA[Food Rules]]></category>
		<category><![CDATA[Food Rules: An Eater's Manual]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[Michael Pollan]]></category>
		<category><![CDATA[Shopping]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=5998</guid>
		<description><![CDATA[Whenever I get up on my soapbox and start talking to my friends and family about the pitiful state of our food system, the one thing they always ask me is &#8220;so what should I eat then?&#8221; This is not an easy one to answer since something bad can be said about virtually anything we [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2009/05/crafting-a-new-food-system/' rel='bookmark' title='Permanent Link: Crafting a New Food System'>Crafting a New Food System</a></li>
<li><a href='http://www.goodlifer.com/2009/05/food-inc/' rel='bookmark' title='Permanent Link: Food, Inc.'>Food, Inc.</a></li>
<li><a href='http://www.goodlifer.com/2009/04/90-days-of-organic-raw-vegan-ness-week-4/' rel='bookmark' title='Permanent Link: 90 Days of Organic Raw Vegan-ness: week 4'>90 Days of Organic Raw Vegan-ness: week 4</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/03/FoodRules_b.jpg" alt="Title Image"/><p>Whenever I get up on my soapbox and start talking to my friends and family about the pitiful state of our food system, the one thing they always ask me is &#8220;so what should I eat then?&#8221; This is not an easy one to answer since something bad can be said about virtually anything we stick out forks into. <span id="more-5998"></span></p>
<p>I often retreat and with a shrug of my shoulders mumble something about them having to use their best judgment and that eating too much of something is never good — not very convincing or helpful.</p>
<p><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/GL_FoodRule_19.png"><img class="alignnone size-full wp-image-6002" title="GL_FoodRule_19" src="http://www.goodlifer.com/wp-content/uploads/2010/03/GL_FoodRule_19.png" alt="Goodlifer: Rule #19: If it came from a plant, eat it; if it was made in a plant, don't." width="480" height="120" /></a></p>
<p>On these occasions, I would have fared much better had I carried a few copies of <a href="http://www.michaelpollan.com/" target="_blank">Michael Pollan</a>&#8217;s new book <a href="http://www.amazon.com/Food-Rules-Eaters-Michael-Pollan/dp/014311638X" target="_blank">&#8220;Food Rules: An Eater&#8217;s Manual&#8221;</a> in my bag (it&#8217;s small enough, only about 1/3&#8243; thick and roughly the size of a large postcard, to do so). Unlike Pollan&#8217;s previous books this is not a deep-dive into the reason&#8217;s behind us being fatter and unhealthier than ever, it&#8217;s more like cliffsnotes on healthy eating. He distills what he has learned from writing his books into 64 easy-to-remember rules. Pollan writes <a href="http://www.huffingtonpost.com/michael-pollan/food-rules-a-completely-d_b_410173.html" target="_blank">in the Huffington Pos</a>t: <em>&#8220;The idea for this book came from a doctor&#8211;a couple of them, as a matter of fact. They had read my last book, <a href="http://www.michaelpollan.com/indefense.php" target="_blank">&#8220;In Defense of Food&#8221;</a>, which ended with a handful of tips for eating well: simple ways to navigate the treacherous landscape of modern food and the often-confusing science of nutrition.&#8221;</em></p>
<p><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/GL_FoodRule_10.png"><img class="size-full wp-image-6001 alignnone" title="GL_FoodRule_10" src="http://www.goodlifer.com/wp-content/uploads/2010/03/GL_FoodRule_10.png" alt="Goodlifer: Rule #10: Avoid foods pretending to be something they are not." width="480" height="150" /></a></p>
<p>Pollan consulted folklorists and anthropologists, doctors, nurses and dieticians, mothers and grandmothers, and although most of the rules are written by Pollan himself, others are ancient wisdom carried down over centuries, a few are based on cultural knowledge, and some were solicited from New York Times readers. They are meant to help us make sense of and navigate our current food landscape (which we all know can be pretty confusing).</p>
<p><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/GL_FoodRule_39.png"><img class="alignnone size-full wp-image-6003" title="GL_FoodRule_39" src="http://www.goodlifer.com/wp-content/uploads/2010/03/GL_FoodRule_39.png" alt="Goodlifer: Rule #39: Eat all the junk food you want as long as you cook it yourself." width="480" height="120" /></a></p>
<p>Although the book may seem overly simplified at times, what counts here is the memorability. When you are standing in the supermarket, confused as to whether the long list of ingredients on the package in your hand contains something that is not good for you, it would be helpful to remember #7: Avoid food products containing ingredients that a third-grader cannot pronounce or #6: Avoid food products that contain more than five ingredients.</p>
<p><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/GL_FoodRule_7.png"><img class="alignnone size-full wp-image-6007" title="GL_FoodRule_7" src="http://www.goodlifer.com/wp-content/uploads/2010/03/GL_FoodRule_7.png" alt="Goodlifer: Rule #7: Avoid food products containing ingredients that a third-grader cannot pronounce." width="480" height="150" /></a></p>
<p>There&#8217;s so much we all need to know about our food system in order to live healthy and happy lives. &#8220;Food Rules&#8221; is an easy read, and it handles (some of) these issues in a humorous and light-hearted way (I tend to get so worked up about this kind of stuff that my tirades usually end on something joyful like <em>&#8220;we&#8217;re eating ourselves to death!&#8221;</em>). The book is a great gift for all those people in your life who you want to educate about how to live better by eating well. Anyone can take away a bit of wisdom and perhaps apply a few of these simple rules to they way they shop and eat. The best part is that you can get off that soapbox with a clear conscience; your loved ones will get the information they need, and they&#8217;ll still want to hang out with you.</p>
<p>If you have any food rules you think Pollan should know about, email him at <a href="mailto:pollanfoodrules@gmail.com" target="_hplink">pollanfoodrules@gmail.com</a> — he&#8217;s still collecting them.</p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2009/05/crafting-a-new-food-system/' rel='bookmark' title='Permanent Link: Crafting a New Food System'>Crafting a New Food System</a></li>
<li><a href='http://www.goodlifer.com/2009/05/food-inc/' rel='bookmark' title='Permanent Link: Food, Inc.'>Food, Inc.</a></li>
<li><a href='http://www.goodlifer.com/2009/04/90-days-of-organic-raw-vegan-ness-week-4/' rel='bookmark' title='Permanent Link: 90 Days of Organic Raw Vegan-ness: week 4'>90 Days of Organic Raw Vegan-ness: week 4</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/03/food-rules-what-should-i-eat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red Truck Bakery</title>
		<link>http://www.goodlifer.com/2010/03/red-truck-bakery/</link>
		<comments>http://www.goodlifer.com/2010/03/red-truck-bakery/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 00:35:18 +0000</pubDate>
		<dc:creator>Johanna Björk</dc:creator>
				<category><![CDATA[Gastronomy]]></category>
		<category><![CDATA[bakery]]></category>
		<category><![CDATA[baking]]></category>
		<category><![CDATA[bread]]></category>
		<category><![CDATA[Brian Noyes]]></category>
		<category><![CDATA[Buy Fresh Buy Local]]></category>
		<category><![CDATA[Cookies]]></category>
		<category><![CDATA[Copper Fox Distillery]]></category>
		<category><![CDATA[Fern Hill Apiary]]></category>
		<category><![CDATA[honey]]></category>
		<category><![CDATA[jam]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[pastries]]></category>
		<category><![CDATA[Red Truck Bakery]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Tommy Hilfiger]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[Warrenton]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=5974</guid>
		<description><![CDATA[Before Brian  Noyes started baking for a living, he was the Art Director of several national magazines including  Smithsonian and House &#38; Garden. When a new job took him to Washington, D.C. Noyes and a friend bought a small farm in the Virginia village of Orlean, 50 miles west of the capital. They [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2009/10/b-t-baking/' rel='bookmark' title='Permanent Link: B.T. Baking'>B.T. Baking</a></li>
<li><a href='http://www.goodlifer.com/2009/08/capogiro-gelato/' rel='bookmark' title='Permanent Link: Capogiro Gelato'>Capogiro Gelato</a></li>
<li><a href='http://www.goodlifer.com/2009/04/chocolatiers-in-america-bon-bon-bar/' rel='bookmark' title='Permanent Link: Chocolatiers in America: Bon Bon Bar'>Chocolatiers in America: Bon Bon Bar</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_b.jpg" alt="Title Image"/><p>Before Brian  Noyes started baking for a living, he was the Art Director of several national magazines including <em> <a href="http://www.smithsonianmag.com/" target="_blank">Smithsonian</a> </em>and <a href="http://en.wikipedia.org/wiki/House_&amp;_Garden_%28magazine%29" target="_blank"><em>House &amp; Garden</em></a>. When a new job took him to Washington, D.C. Noyes and a friend bought a small farm in the Virginia village of Orlean, 50 miles west of the capital. They planted fruit trees and roamed the countryside in a red 1954 Ford farm truck that Noyes bought from fashion designer <a href="http://usa.tommy.com/tommy/" target="_blank">Tommy Hilfiger</a>. <span id="more-5974"></span></p>
<p>Mostly for fun, Noyes started making jams at the farm on Saturdays. He designed a “Red Truck” label for the jars and started selling them at a local shop. They sold well and the store owner loved them, as did the customers. Soon, Noyes was at home making dozens of loaves of breads, pies and pastries on Friday nights to meet the demand. One Saturday as he was driving the red truck to drop off baked goods at the shop, he saw people had gathered in the parking lot — half an hour before the store opened — waiting for his bread. That sealed the deal.</p>
<div id="attachment_5978" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_brian.jpg"><img class="size-full wp-image-5978" title="redtruck_brian" src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_brian.jpg" alt="Brian Noyes with his baked goods, in front of the red truck he bought from Tommy Hilfiger." width="480" height="334" /></a><p class="wp-caption-text">Brian Noyes with his baked goods, in front of the red truck he bought from Tommy Hilfiger.</p></div>
<div id="attachment_5980" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_bread.jpg"><img class="size-full wp-image-5980" title="redtruck_bread" src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_bread.jpg" alt="The bread that put the Red Truck Bakery on the map: a big soft loaf of our harvest wheat, full of bran, grains, golden raisins, cranberries and walnuts." width="480" height="361" /></a><p class="wp-caption-text">The bread that put the Red Truck Bakery on the map: a big soft loaf of our harvest wheat, full of bran, grains, golden raisins, cranberries and walnuts.</p></div>
<p><a href="http://redtruckbakery.com/" target="_blank">The Red Truck Bakery</a> is located in a renovated 1921 Esso filling station in the heart of Old Town Warrenton, Virginia, close to area farmers and their organic and naturally-grown produce and dairy products. The bakery is a proud participant in the Piedmont Environmental Council&#8217;s <a href="http://www.buylocalvirginia.org/" target="_blank">Buy Fresh, Buy Local</a> campaign, and customers can lunch on <a href="http://redtruckbakery.com/index.cfm?action=menu" target="_blank">fresh sandwiches and hearty soups</a> made from local, seasonal ingredients. The breads, pastries, and jams are made using the freshest fruit and dairy items available from nearby farms because <em>&#8220;we want to know where our ingredients are coming from, how they were raised and whom to thank.&#8221;</em></p>
<p><em> </em></p>
<div id="attachment_5981" class="wp-caption alignnone" style="width: 490px"><em><em><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_bakery.jpg"><img class="size-full wp-image-5981" title="redtruck_bakery" src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_bakery.jpg" alt="The newly opened bakery in Old Town Warrenton, Virginia." width="480" height="360" /></a></em></em><p class="wp-caption-text">The newly opened bakery in Old Town Warrenton, Virginia.</p></div>
<div id="attachment_5982" class="wp-caption alignnone" style="width: 490px"><em><em><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_quiche.jpg"><img class="size-full wp-image-5982" title="redtruck_quiche" src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_quiche.jpg" alt="This authentic French gruyere quiche was specifically mentioned when The New York Times included the Red Truck Bakery in their annual round-up of the best online food purveyors in the US. " width="480" height="360" /></a></em></em><p class="wp-caption-text">This authentic French gruyere quiche was specifically mentioned when The New York Times included the Red Truck Bakery in their annual round-up of the best online food purveyors in the US. </p></div>
<p>Red Truck also sells honey from a local farm they found, just up the road, after searching the Piedmont far and wide for good, truly local honey. Michael and Donielle Rininger of <a href="http://fernhillapiary.blogspot.com/" target="_blank">Fern Hill Apiary</a> in Marshall, Virginia make honey that is 100% raw and unprocessed — like the bees intended it to be.</p>
<div id="attachment_5987" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_honey.jpg"><img class="size-full wp-image-5987" title="redtruck_honey" src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_honey.jpg" alt="Left: The jam that started it all. Right: local raw honey from Fern Hill Apiary in Marshall, Virginia." width="480" height="350" /></a><p class="wp-caption-text">Left: The jam that started it all. Right: local raw honey from Fern Hill Apiary in Marshall, Virginia.</p></div>
<p>Noyes has trained with renowned American chef Rick Bayless and at the Culinary Institute of America in Hyde Park, NY, L’Academie de Cuisine outside of Washington, D.C. and King Arthur Flour in Norwich, Vermont. His seasonal pies are all limited edition and highly coveted, and his <a href="http://redtruckbakery.com/index.cfm?action=store&amp;sub=product&amp;id=711" target="_blank">Moonshine Double-Chocolate Cake</a>, made with rye spirits from nearby <a href="http://www.copperfox.biz/" target="_blank">Copper Fox Distillery</a> in Sperryville, Virginia, is mighty popular. There&#8217;s nothing quite like the combination of booze and cake.</p>
<div id="attachment_5983" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_moonshine.jpg"><img class="size-full wp-image-5983 " title="redtruck_moonshine" src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_moonshine.jpg" alt="Left: intense Flourless Chocolate Truffle Cake. Right: the famous Moonshine Double-Chocolate Cake." width="480" height="268" /></a><p class="wp-caption-text">Left: intense Flourless Chocolate Truffle Cake. Right: the famous Moonshine Double-Chocolate Cake.</p></div>
<div id="attachment_5984" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_madeleines.jpg"><img class="size-full wp-image-5984" title="redtruck_madeleines" src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_madeleines.jpg" alt="Authentic French Madeleines with a hint of lemon (and lovely packaging)." width="480" height="259" /></a><p class="wp-caption-text">Authentic French Madeleines with a hint of lemon (and lovely packaging).</p></div>
<div id="attachment_5986" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_foccacia+pie.jpg"><img class="size-full wp-image-5986" title="redtruck_foccacia+pie" src="http://www.goodlifer.com/wp-content/uploads/2010/03/redtruck_foccacia+pie.jpg" alt="Left: fruity foccacia filled with golden raisins and cranberries and topped with turbinado sugar. Right: pumpkin pie sweetened with Red Truck's own homemade caramel sauce, which gives the pie a extra dimension and lighter texture." width="480" height="268" /></a><p class="wp-caption-text">Left: fruity foccacia filled with golden raisins and cranberries and topped with turbinado sugar. Right: pumpkin pie sweetened with Red Truck&#39;s own homemade caramel sauce, which gives the pie a extra dimension and lighter texture.</p></div>
<p>If you rarely pass by Warrenton, the Red Truck Bakery offers many of the goods for online ordering (with shipping nationwide via second-day delivery). Either way, make sure to check out the <a href="http://redtruckbakery.com/index.cfm?action=menu" target="_blank">weekly cookie schedule</a>. This Thursday is White Chocolate Chip Macadamia and Orange Poppyseed, mmmm.</p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2009/10/b-t-baking/' rel='bookmark' title='Permanent Link: B.T. Baking'>B.T. Baking</a></li>
<li><a href='http://www.goodlifer.com/2009/08/capogiro-gelato/' rel='bookmark' title='Permanent Link: Capogiro Gelato'>Capogiro Gelato</a></li>
<li><a href='http://www.goodlifer.com/2009/04/chocolatiers-in-america-bon-bon-bar/' rel='bookmark' title='Permanent Link: Chocolatiers in America: Bon Bon Bar'>Chocolatiers in America: Bon Bon Bar</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/03/red-truck-bakery/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vaute Couture: Vegan Winterwear</title>
		<link>http://www.goodlifer.com/2010/03/vaute-couture-vegan-winterwear/</link>
		<comments>http://www.goodlifer.com/2010/03/vaute-couture-vegan-winterwear/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 18:03:49 +0000</pubDate>
		<dc:creator>Johanna Björk</dc:creator>
				<category><![CDATA[Sustainable Style]]></category>
		<category><![CDATA[certified]]></category>
		<category><![CDATA[Chicago]]></category>
		<category><![CDATA[closed-loop]]></category>
		<category><![CDATA[dead stock metal]]></category>
		<category><![CDATA[Eco Circle]]></category>
		<category><![CDATA[fair trade]]></category>
		<category><![CDATA[Leanne]]></category>
		<category><![CDATA[Mai-ly Hilgart]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[Polartec]]></category>
		<category><![CDATA[Primaloft ECO]]></category>
		<category><![CDATA[Recycled]]></category>
		<category><![CDATA[soy-yarn knits vegan belts]]></category>
		<category><![CDATA[statement tees]]></category>
		<category><![CDATA[tagua but]]></category>
		<category><![CDATA[Teijin]]></category>
		<category><![CDATA[The GreenShows]]></category>
		<category><![CDATA[Vaute Couture]]></category>
		<category><![CDATA[vegan coats]]></category>
		<category><![CDATA[vegan couture]]></category>
		<category><![CDATA[vegan winter coats]]></category>
		<category><![CDATA[vegan-leather gloves]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=5955</guid>
		<description><![CDATA[Possibly the hardest item of clothing for devoted vegans to find is outerwear. We rarely think about the fact the most winter coats contain some form of animal product, be it leather, fur, or even wool. Leanne Mai-ly Hilgart, designer of Chicago-based &#8220;activist fashion label&#8221; Vaute Couture, spent eight months doing textile research and development [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2010/02/recycled-couture-at-ny-fashion-week/' rel='bookmark' title='Permanent Link: Recycled Couture at NY Fashion Week'>Recycled Couture at NY Fashion Week</a></li>
<li><a href='http://www.goodlifer.com/2009/04/90-days-of-organic-raw-vegan-ness-week-5/' rel='bookmark' title='Permanent Link: 90 Days of Organic Raw Vegan-ness: week 5'>90 Days of Organic Raw Vegan-ness: week 5</a></li>
<li><a href='http://www.goodlifer.com/2009/05/90-days-of-organic-raw-vegan-ness-week-8/' rel='bookmark' title='Permanent Link: 90 Days of Organic Raw Vegan-ness: week 8'>90 Days of Organic Raw Vegan-ness: week 8</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/03/vautecouture_b.jpg" alt="Title Image"/><p>Possibly the hardest item of clothing for devoted vegans to find is outerwear. We rarely think about the fact the most winter coats contain some form of animal product, be it leather, fur, or even wool. Leanne Mai-ly Hilgart, designer of Chicago-based &#8220;activist fashion label&#8221; <a href="http://www.vautecouture.com/" target="_blank">Vaute Couture</a>, spent eight months doing textile research and development in order to bring us the handsome, well-tailored line presented at <a href="http://thegreenshows.com/" target="_blank">The GreenShows</a> during New York Fashion Week. <span id="more-5955"></span></p>
<p>Vaute Couture&#8217;s coats range from sophisticated pea coats in dark colors to fun and colorful sporty jackets (made with alternative fiber <a href="http://www.primaloft.com/outdoor/products.html">Primaloft ECO</a> and hand quilted locally in Chicago). The women&#8217;s coats are cute and feminine, with flattering silhouettes that make them highly wearable.</p>
<div id="attachment_5959" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_cape.jpg"><img class="size-full wp-image-5959 " title="Vaute_cape" src="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_cape.jpg" alt="Skillful tailoring and unexpected details make these cruelty-free coats fun yet highly wearable. Left image by Nicole Lenzen." width="480" height="392" /></a><p class="wp-caption-text">Skillful tailoring and unexpected details make these cruelty-free coats fun yet highly wearable. Left image by Nicole Lenzen.</p></div>
<div id="attachment_5967" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_yellow+pink.jpg"><img class="size-full wp-image-5967" title="Vaute_yellow+pink" src="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_yellow+pink.jpg" alt="Sporty, body-conscious jackets are made with made with alternative eco-friendly fibers and hand quilted locally in Chicago." width="480" height="435" /></a><p class="wp-caption-text">Sporty, body-conscious jackets are made with made with alternative eco-friendly fibers and hand quilted locally in Chicago.</p></div>
<p>Most notably, Vaute Couture was one of the few lines at The GreenShows that sent menswear down the runway. Much of eco-conscious fashion today is geared toward women, but we should not forget the <a href="http://www.thediscerningbrute.com" target="_blank">sustainably minded men</a> out there, and Mai-ly Hilgart does not. The men&#8217;s coats are very elegant, not &#8220;crunchy granola&#8221; in the least, perfect for any stealth vegans perhaps hiding out there in Corporate America.</p>
<div id="attachment_5963" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_three.jpg"><img class="size-full wp-image-5963" title="Vaute_three" src="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_three.jpg" alt="Stylish vegan winterwear for conscious men and women." width="480" height="466" /></a><p class="wp-caption-text">Stylish vegan winterwear for conscious men and women.</p></div>
<p>The fabric Mai-ly Hilgart settled on is a new advanced textured fabric from the <a href="http://www.polartec.com/" target="_blank">Polartec</a>® Brand lined with a <a href="http://www.teijinfiber.com/english/products/specifics/eco-circle.html" target="_blank">Teijin® Eco Circle®</a> Windproof Ripstop Satin (100% recycled closed loop) — all quite revolutionary new technologies judging by all the ®s. It is 100% vegan, designed for weather protection, comfortable and made in the U.S.</p>
<div id="attachment_5965" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_two.jpg"><img class="size-full wp-image-5965" title="Vaute_two" src="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_two.jpg" alt="A fun soy-yarn knit sweater and elegant mens' pea coat." width="480" height="560" /></a><p class="wp-caption-text">A fun soy-yarn knit sweater and elegant mens&#39; pea coat.</p></div>
<p>Says Mai-ly Hilgart: <em>&#8220;My fashion vision is about collaboration, grace, and versatility, with a requisite for comfort.&#8221;</em> To keep us warm during cold winters (living in Chicago, she should know a thing or two about those), the inventive technological fabrics are designed for weather protection, are wind and water resistant, highly breathable, and retains body heat, while staying slim and flattering. The coats are finished with buttons made from either vintage, never-used dead stock metal from shut-down factories, or tagua nut, an organic renewable resource also known as &#8220;vegetable ivory.&#8221;</p>
<div id="attachment_5966" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_pink+yellow.jpg"><img class="size-full wp-image-5966" title="Vaute_pink+yellow" src="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_pink+yellow.jpg" alt="Soy-yarn knit accessories like hats, scarves and gloves paired with sustainably printed tanks. The color palette pairs mellow off-whites with poppy pinks and yellows, the effect is lively and colorful yet not over-the-top." width="480" height="430" /></a><p class="wp-caption-text">Soy-yarn knit accessories like hats, scarves and gloves paired with sustainably printed tanks. The color palette pairs mellow off-whites with poppy pinks and yellows, the effect is lively and colorful yet not over-the-top.</p></div>
<p>Vaute Couture also showed soy-yarn knits made from soybean farming waste, vegan belts made with <a href="http://www.ultrasuede.com/news/2009/040109_ecodesign.html">Ultrasuede EcoDesign </a> and vegan-leather gloves made from recycled fibers. Mai-ly Hilgart also makes fun (and mildly activist) statement Tees, with messages like &#8220;No animals are harmed in the making of this boy/girl&#8221; and &#8220;I heart all things with, <em>um</em>, a heart.&#8221; They are made, according to Fair Trade standards, from 100% Certified Organic Cotton printed with water-based inks and Phthalate-Free <a href="http://en.wikipedia.org/wiki/Plastisol" target="_blank">Plastisol</a> in a sustainable printing facility.</p>
<div id="attachment_5964" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_leanne.jpg"><img class="size-full wp-image-5964" title="Vaute_leanne" src="http://www.goodlifer.com/wp-content/uploads/2010/03/Vaute_leanne.jpg" alt="Vaute Couture designer Mai-ly Hilgart." width="480" height="560" /></a><p class="wp-caption-text">Vaute Couture designer Mai-ly Hilgart.</p></div>
<p><em>Haute Couture (high fashion) with a V for Vegan is a way for us to say we are here to merge ethics and aesthetics. It’s said like “VOTE” because we believe that’s what a purchase is, really, as we all support business practices with our money and time. </em></p>
<p>Also check out <a href="http://www.thediscerningbrute.com/2010/02/17/dbtv-vaute-couture-aw-2010-at-the-green-shows/" target="_blank">this post-show interview</a> with Leanne Mai-ly Hilgart, by <a href="http://www.thediscerningbrute.com" target="_blank">The Discerning Brute</a>.</p>
<p><em>Photos (except where noted) by Johanna Björk. See more from The GreenShows <a href="http://www.flickr.com/photos/goodlifer/sets/72157623318587477/" target="_blank">here</a>.</em></p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2010/02/recycled-couture-at-ny-fashion-week/' rel='bookmark' title='Permanent Link: Recycled Couture at NY Fashion Week'>Recycled Couture at NY Fashion Week</a></li>
<li><a href='http://www.goodlifer.com/2009/04/90-days-of-organic-raw-vegan-ness-week-5/' rel='bookmark' title='Permanent Link: 90 Days of Organic Raw Vegan-ness: week 5'>90 Days of Organic Raw Vegan-ness: week 5</a></li>
<li><a href='http://www.goodlifer.com/2009/05/90-days-of-organic-raw-vegan-ness-week-8/' rel='bookmark' title='Permanent Link: 90 Days of Organic Raw Vegan-ness: week 8'>90 Days of Organic Raw Vegan-ness: week 8</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/03/vaute-couture-vegan-winterwear/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who wants a garden at City Hall?</title>
		<link>http://www.goodlifer.com/2010/02/who-wants-a-garden-at-city-hall/</link>
		<comments>http://www.goodlifer.com/2010/02/who-wants-a-garden-at-city-hall/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 20:12:52 +0000</pubDate>
		<dc:creator>Johanna Björk</dc:creator>
				<category><![CDATA[Do Good]]></category>
		<category><![CDATA[Casey Gustowarow]]></category>
		<category><![CDATA[City Hall]]></category>
		<category><![CDATA[Daniel Bowman Simon]]></category>
		<category><![CDATA[garden]]></category>
		<category><![CDATA[Mayor Bloomberg]]></category>
		<category><![CDATA[Michelle Obama]]></category>
		<category><![CDATA[NYC]]></category>
		<category><![CDATA[NYC Departmnet of Parks & Recreation]]></category>
		<category><![CDATA[People's Garden NYC]]></category>
		<category><![CDATA[PlaNYC]]></category>
		<category><![CDATA[Stefan Sagmeister]]></category>
		<category><![CDATA[The White House organic farm]]></category>
		<category><![CDATA[TheWhoFarm]]></category>
		<category><![CDATA[Tom Vilsack]]></category>
		<category><![CDATA[urban garden]]></category>
		<category><![CDATA[USDA]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=5939</guid>
		<description><![CDATA[Public Gardens seem to be on everyone&#8217;s mind since Michelle Obama planted her organic garden at The White House. The idea, however, may not have been hers. TheWhoFarm (The White House Organic Farm Project) began as a &#8220;non-partisan, petition-based initiative to respectfully request that our 44th President oversee the planting of an organic farm on [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2009/07/my-very-own-edible-container-garden/' rel='bookmark' title='Permanent Link: My very own edible container garden.'>My very own edible container garden.</a></li>
<li><a href='http://www.goodlifer.com/2009/08/my-lost-city/' rel='bookmark' title='Permanent Link: My Lost City'>My Lost City</a></li>
<li><a href='http://www.goodlifer.com/2009/06/the-edible-garden/' rel='bookmark' title='Permanent Link: The Edible Garden'>The Edible Garden</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/02/Peoples_Garden_NYC_b.jpg" alt="Title Image"/><p>Public Gardens seem to be on everyone&#8217;s mind since Michelle Obama planted her organic garden at <a href="http://www.whitehouse.gov/" target="_blank">The White House</a>. The idea, however, may not have been hers. <a href="http://www.thewhofarm.org/" target="_blank">TheWhoFarm</a> (The White House Organic Farm Project) began as a &#8220;non-partisan, petition-based initiative to respectfully request that our 44th President oversee the planting of an organic farm on the grounds of The White House, our nation’s First Home, at 1600 Pennsylvania Ave, Washington, DC.&#8221; <span id="more-5939"></span></p>
<p>Daniel Bowman Simon and Casey Gustowarow traveled the country in &#8220;<a href="http://www.thewhofarm.org/about/" target="_blank">TheWhoFarmMobile</a>&#8221; aka the Topsy Turvy, a vehicle made from two school buses fused together, originally designed by <a href="http://www.sagmeister.com/index.html" target="_blank">Stefan Sagmeister</a> and Ben Cohen from Ben &amp; Jerry&#8217;s. Bowman Simon and Gustowarow ripped the roof off and put an organic edible garden (what else?) on in its place. They visited schools, farms, food pantries, farmers’ markets, and festivals in 25 states and the District of Columbia in an effort to inform the nation of TheWhoFarm and gather signatures for the petition.</p>
<div id="attachment_5941" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/mobama_garden.jpg"><img class="size-full wp-image-5941" title="mobama_garden" src="http://www.goodlifer.com/wp-content/uploads/2010/02/mobama_garden.jpg" alt="First Lady Michelle Obama and White House Chef Sam Kass show students from the Bancroft Elementary how to plant a garden. Photo: The White House." width="480" height="320" /></a><p class="wp-caption-text">First Lady Michelle Obama and White House Chef Sam Kass show students from the Bancroft Elementary how to plant a garden. Photo: The White House.</p></div>
<p>The effort proved successful, and on March 20, 2009, First Lady Michelle Obama broke ground on the White House lawn, with the help of over twenty 5th graders from a local school.</p>
<div id="attachment_5942" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/NYCityHall_Current_Perspective1.jpg"><img class="size-full wp-image-5942 " title="NYCityHall_Current_Perspective1" src="http://www.goodlifer.com/wp-content/uploads/2010/02/NYCityHall_Current_Perspective1.jpg" alt="The outside of City Hall in its current state — a bleak stone landscape." width="480" height="360" /></a><p class="wp-caption-text">The outside of City Hall in its current state — a bleak stone landscape.</p></div>
<p>Now, Bowman Simon has his heart set on the bleak stone landscape outside City Hall in NYC. Why wouldn&#8217;t we make better use of this prime public space? There have been trees and flowers in planters outside City Hall before. However, the most recent were removed during the Giuliani administration. Bowman Simon believes we should turn this space into an organic edible garden — <a href="http://peoplesgardennyc.org/" target="_blank">People&#8217;s Garden NYC</a>.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/xflWewa18Ok&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/xflWewa18Ok&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><em>This garden will represent New Yorkers&#8217; commitment to education, public service, healthy eating, and environmental stewardship. This garden will be tended by NYC public school students, in collaboration with the NYC Department of Parks &amp; Recreation and our region&#8217;s talented gardeners and farmers. The harvest will be donated to a nearby food pantry to feed the hungry.</em></p>
<p><em>This garden will represent the vision of a more sustainable, livable City for all New Yorkers, and will contribute to achieving the intents of PLANYC by 2030.</em></p>
<p><em> </em></p>
<div id="attachment_5947" class="wp-caption alignnone" style="width: 490px"><em><em><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/portland-mayorplantinggarden.jpg"><img class="size-full wp-image-5947" title="portland-mayorplantinggarden" src="http://www.goodlifer.com/wp-content/uploads/2010/02/portland-mayorplantinggarden.jpg" alt="Mayor Sam Adams planting a garden outside City Hall in Portland, OR." width="480" height="319" /></a></em></em><p class="wp-caption-text">Mayor Sam Adams planting a garden outside City Hall in Portland, OR.</p></div>
<div id="attachment_5948" class="wp-caption alignnone" style="width: 490px"><em><em><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/sanfrancisco-baltimore_gardens.jpg"><img class="size-full wp-image-5948" title="sanfrancisco-baltimore_gardens" src="http://www.goodlifer.com/wp-content/uploads/2010/02/sanfrancisco-baltimore_gardens.jpg" alt="A temporary victory garden outside City Hall in San Francisco, CA and a permanent one outside City Hall in Baltimore, MD." width="480" height="339" /></a></em></em><p class="wp-caption-text">A temporary victory garden outside City Hall in San Francisco, CA and a permanent one outside City Hall in Baltimore, MD.</p></div>
<p><em> </em></p>
<p>Besides The White House garden, there are organic gardens planted outside several City Halls, including Baltimore, MD, Portland, OR, Kingston, NY, as well as a temporary one in San Francisco, CA. On February 12 of this year, the bicentennial of Lincoln’s birthday, Secretary of Agriculture Tom Vilsack, broke ground on the first People’s Garden at USDA Headquarters. The reason for the People&#8217;s Garden, according to USDA: <em>&#8220;When Abraham Lincoln founded USDA in 1862, he referred to it as &#8216;The People’s Department.&#8217; It is a description that is as true today as it was then. USDA touches the lives of Americans every day.&#8221;</em></p>
<div id="attachment_5949" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/USDA-HQ-Peoples-Garden.jpg"><img class="size-full wp-image-5949" title="USDA-HQ-Peoples-Garden" src="http://www.goodlifer.com/wp-content/uploads/2010/02/USDA-HQ-Peoples-Garden.jpg" alt="The name People’s Garden is a tribute to President Abraham Lincoln, and to the good work of the USDA, who planted the first People's Garden outside their headquarters on February 12." width="480" height="364" /></a><p class="wp-caption-text">The name People’s Garden is a tribute to President Abraham Lincoln, and to the good work of the USDA, who planted the first People&#39;s Garden outside their headquarters on February 12.</p></div>
<p>Nearly eight hundred people have already signed the <a href="http://peoplesgardennyc.org/petition/" target="_blank">petition</a> since its launch last week. Spread the word! Maybe a few lucky school children will get to enjoy City Hall tomatoes this summer. For you non-New Yorkers, why not start a petition for a public garden to be planted outside City Hall in your town?</p>
<p><em>Top rendering by Amy Seek.</em></p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2009/07/my-very-own-edible-container-garden/' rel='bookmark' title='Permanent Link: My very own edible container garden.'>My very own edible container garden.</a></li>
<li><a href='http://www.goodlifer.com/2009/08/my-lost-city/' rel='bookmark' title='Permanent Link: My Lost City'>My Lost City</a></li>
<li><a href='http://www.goodlifer.com/2009/06/the-edible-garden/' rel='bookmark' title='Permanent Link: The Edible Garden'>The Edible Garden</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/02/who-wants-a-garden-at-city-hall/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sensible Foods &#8211; Crunch Dried Snacks</title>
		<link>http://www.goodlifer.com/2010/02/sensible-foods-crunch-dried-snacks/</link>
		<comments>http://www.goodlifer.com/2010/02/sensible-foods-crunch-dried-snacks/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 17:56:28 +0000</pubDate>
		<dc:creator>Stephanie Zonis</dc:creator>
				<category><![CDATA[Gastronomy]]></category>
		<category><![CDATA[Apple Harvest]]></category>
		<category><![CDATA[Cherry Berry]]></category>
		<category><![CDATA[crunch]]></category>
		<category><![CDATA[dried]]></category>
		<category><![CDATA[fruit]]></category>
		<category><![CDATA[natural enzymes]]></category>
		<category><![CDATA[Orchard Blend]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[Sensible Foods]]></category>
		<category><![CDATA[Sensible Foods Crunch Dried Snacks]]></category>
		<category><![CDATA[snacks]]></category>
		<category><![CDATA[Soy Nuts]]></category>
		<category><![CDATA[Sweet Corn]]></category>
		<category><![CDATA[Tropical Blend]]></category>
		<category><![CDATA[vegetable]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=5922</guid>
		<description><![CDATA[Be honest, now. Do you get in enough servings of fruits and vegetables every day? I’m one of the most food-conscious people I know, and I still don’t eat as much produce as I should. And if you’re the parent of a kid or a teen, you know how tough it can be to keep [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2009/12/lagier-ranches-almond-butter-preserves-snacks/' rel='bookmark' title='Permanent Link: Lagier Ranches: Almond Butter, Preserves &#038; Snacks.'>Lagier Ranches: Almond Butter, Preserves &#038; Snacks.</a></li>
<li><a href='http://www.goodlifer.com/2009/07/pure-indian-foods/' rel='bookmark' title='Permanent Link: Pure Indian Foods'>Pure Indian Foods</a></li>
<li><a href='http://www.goodlifer.com/2009/08/brads-raw-chips/' rel='bookmark' title='Permanent Link: Brad&#8217;s Raw Chips'>Brad&#8217;s Raw Chips</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods_b.jpg" alt="Title Image"/><p>Be honest, now. Do you get in enough servings of fruits and vegetables every day? I’m one of the most food-conscious people I know, and I still don’t eat as much produce as I should. And if you’re the parent of a kid or a teen, you know how tough it can be to keep the offspring on the dietary “straight and narrow.” Well, I’ve found something that makes this daily struggle just a little easier. <span id="more-5922"></span></p>
<p><a href="http://www.sensiblefoods.com" target="_blank">Sensible Foods Crunch Dried® Snacks</a> are satisfyingly crispy morsels of dried fruit, dried corn, or roasted soy beans. They’re a snacking choice without the usual associated junk ingredients and added sugar, and they’ll help you get more produce into your diet into the bargain.</p>
<div id="attachment_5925" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods-corn.jpg"><img class="size-full wp-image-5925 " title="sensible_foods-corn" src="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods-corn.jpg" alt="One of Sensible Foods' more unusual offerings: organic Sweet Corn. Crunch dried and surprisingly satisfying." width="480" height="360" /></a><p class="wp-caption-text">One of Sensible Foods&#39; more unusual offerings: organic Sweet Corn. Crunch dried and surprisingly satisfying.</p></div>
<p>If you think that all dried fruits and vegetables are the same, you’re missing the point. Sensible Foods Crunch Dried Snacks have a proprietary drying process. Their products contain no genetically-modified organisms (GMOs) or gluten. These fruits and veggies are dried in such a way that their valuable natural enzymes are preserved. Each portable pouch, ideal for toting along to soccer practice or the office, is equivalent to a one-half cup serving of fruit or vegetable. And some of their offerings (though not all) are organic.</p>
<div id="attachment_5927" class="wp-caption alignnone" style="width: 340px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods-soy+corn.jpg"><img class="size-full wp-image-5927" title="sensible_foods-soy+corn" src="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods-soy+corn.jpg" alt="Sensible Foods organic Soy Nuts &amp; organic Sweet Corn." width="330" height="300" /></a><p class="wp-caption-text">Sensible Foods organic Soy Nuts &amp; organic Sweet Corn.</p></div>
<p>Most importantly, they’re fun to eat, and the flavors are terrific. I think I like the Organic Sweet Corn best. Drying intensifies the sweetness and “corny” flavor, of course, but the deep crunch here is very pleasing and really makes you feel as though you’ve had something substantial to eat. I enjoy the Orchard Blend, too, with its combination of apple, peach, and apricot.</p>
<div id="attachment_5926" class="wp-caption alignnone" style="width: 340px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods-orchard+tropical.jpg"><img class="size-full wp-image-5926" title="sensible_foods-orchard+tropical" src="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods-orchard+tropical.jpg" alt="Sensible Foods Orchard Blend &amp; Tropical Blend." width="330" height="300" /></a><p class="wp-caption-text">Sensible Foods Orchard Blend &amp; Tropical Blend.</p></div>
<p>Sensible Foods Crunch Dried Snacks are sold from an increasing range of venues. Natural foods stores, drug stores, hardware stores, vending machines, college and corporate campuses — they’re even offered on the Google campus. You can <a href="http://www.sensiblefoods.com/order_online.htm" target="_blank">buy them online</a> by the case or in 14 or 16 bag assortments.</p>
<div id="attachment_5924" class="wp-caption alignnone" style="width: 340px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods-cherry+apple.jpg"><img class="size-full wp-image-5924" title="sensible_foods-cherry+apple" src="http://www.goodlifer.com/wp-content/uploads/2010/02/sensible_foods-cherry+apple.jpg" alt="Sensible Foods organic Cherry Berry &amp; organic Apple Harvest." width="330" height="300" /></a><p class="wp-caption-text">Sensible Foods organic Cherry Berry &amp; organic Apple Harvest.</p></div>
<p>If you want a case with different flavors, the company might be able to work with you; call or e-mail for more information. I’m told that <a href="www.sensiblefoods.com" target="_blank">the website</a> should be re-done soon to offer online buyers more choices. Look for the brightly-colored pouches, and get a little more sense into your diet with maximum convenience and good taste!</p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2009/12/lagier-ranches-almond-butter-preserves-snacks/' rel='bookmark' title='Permanent Link: Lagier Ranches: Almond Butter, Preserves &#038; Snacks.'>Lagier Ranches: Almond Butter, Preserves &#038; Snacks.</a></li>
<li><a href='http://www.goodlifer.com/2009/07/pure-indian-foods/' rel='bookmark' title='Permanent Link: Pure Indian Foods'>Pure Indian Foods</a></li>
<li><a href='http://www.goodlifer.com/2009/08/brads-raw-chips/' rel='bookmark' title='Permanent Link: Brad&#8217;s Raw Chips'>Brad&#8217;s Raw Chips</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/02/sensible-foods-crunch-dried-snacks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NYFW: Ekovaruhuset / House of Organic</title>
		<link>http://www.goodlifer.com/2010/02/ekovaruhuset-house-of-organic/</link>
		<comments>http://www.goodlifer.com/2010/02/ekovaruhuset-house-of-organic/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:54:51 +0000</pubDate>
		<dc:creator>Johanna Björk</dc:creator>
				<category><![CDATA[Sustainable Style]]></category>
		<category><![CDATA[EKO-LAB]]></category>
		<category><![CDATA[Ekovaruhuset]]></category>
		<category><![CDATA[Ekovaruhuset / House of Organic]]></category>
		<category><![CDATA[fair made]]></category>
		<category><![CDATA[fair trade]]></category>
		<category><![CDATA[House of Organic]]></category>
		<category><![CDATA[Jennifer Wen Ma]]></category>
		<category><![CDATA[Johanna Hofring]]></category>
		<category><![CDATA[Kaori Yamazaki]]></category>
		<category><![CDATA[Meiling Chen]]></category>
		<category><![CDATA[Mika Machida]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[New York Fashion Week]]></category>
		<category><![CDATA[NYFW]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[Renata Mann]]></category>
		<category><![CDATA[Stockholm]]></category>
		<category><![CDATA[Summer Rayne Oakes]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustianable]]></category>
		<category><![CDATA[The GreenShows]]></category>
		<category><![CDATA[Tor Söderin]]></category>

		<guid isPermaLink="false">http://www.goodlifer.com/?p=5896</guid>
		<description><![CDATA[On the final day of The GreenShows during New York Fashion Week, Ekovaruhuset / House of Organic showed their new collections. It is technically Fall/Winter, but the House of Organic does not really depend on the seasons the way the big fashion houses do; they don&#8217;t even depend on trends. The timeless, ethereal, fair made [...]


Related posts:<ol><li><a href='http://www.goodlifer.com/2008/09/eko-laborative/' rel='bookmark' title='Permanent Link: Eko-Laborative'>Eko-Laborative</a></li>
<li><a href='http://www.goodlifer.com/2009/09/ny-fashion-week-the-greenshows/' rel='bookmark' title='Permanent Link: NY Fashion Week: The GreenShows'>NY Fashion Week: The GreenShows</a></li>
<li><a href='http://www.goodlifer.com/2010/02/recycled-couture-at-ny-fashion-week/' rel='bookmark' title='Permanent Link: Recycled Couture at NY Fashion Week'>Recycled Couture at NY Fashion Week</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<img src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_b1.jpg" alt="Title Image"/><p>On the final day of <a href="http://thegreenshows.com/" target="_blank">The GreenShows</a> during <a href="http://www.goodlifer.com/2010/02/recycled-couture-at-ny-fashion-week/" target="_blank">New York Fashion Week</a>, <a href="http://www.ekovaruhuset.se" target="_blank">Ekovaruhuset / House of Organic</a> showed their new collections. It is technically Fall/Winter, but the House of Organic does not really depend on the seasons the way the big fashion houses do; they don&#8217;t even depend on trends. The timeless, ethereal, fair made creations are as timeless as they are beautiful. <span id="more-5896"></span></p>
<p><a href="http://www.ekovaruhuset.se/" target="_blank">Ekovaruhuset / House of Organic</a> is a <a href="http://www.ekovaruhuset.se/designers_ny/" target="_blank">collective of like-minded designers</a>, all deeply dedicated to sustainability. This show featured work of founder Johanna Hofring, her huband Tor Söderin, Renata Mann, Kaori Yamazaki, Mika Machida, Jennifer Wen Ma, Meiling Chen and <a href="http://www.goodlifer.com/2008/09/eko-laborative/" target="_blank">Eko-Lab</a>, another <a href="http://www.eko-lab.com/" target="_blank">design collective</a> closely affiliated with the House of Organic.</p>
<div id="attachment_5904" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_11.jpg"><img class="size-full wp-image-5904" title="ekovaruhuset_11" src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_11.jpg" alt="Ekovaruhuset / House of Organic, chrochet dress by Meiling Chen and angora head piece by Tor Söderin." width="480" height="400" /></a><p class="wp-caption-text">Ekovaruhuset / House of Organic, chrochet dress by Meiling Chen and angora head piece by Tor Söderin.</p></div>
<div id="attachment_5905" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_1312.jpg"><img class="size-full wp-image-5905 " title="ekovaruhuset_13&amp;12" src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_1312.jpg" alt="Ekovaruhuset / House of Organic. Left: square top painted by Jennifer Wan Ma by Eko-Lab. Right: sweater painted by Jennifer Wan Ma and necklace and leggings by Eko-Lab." width="480" height="430" /></a><p class="wp-caption-text">Ekovaruhuset / House of Organic. Left: square top painted by Jennifer Wan Ma by Eko-Lab. Right: sweater painted by Jennifer Wan Ma and necklace and leggings by Eko-Lab.</p></div>
<p>I love Ekovaruhuset, not only because I share a motherland and first name with founder Johanna Hofring, but because they are one of the most conscious fashion houses out there. All the clothes are made in the most natural way, using all organic materials. This means the fibers that the fabrics are made of have been grown without the use of chemical fertilizers or pesticides and made into fabric, then dyed in facilities that are environmentally responsible. There are a few exceptions, such as zippers, some buttons, threads and ink for printing, because these are areas that have not yet been perfected. (Ekovaruhuset designers are always looking for better alternatives, please contact them if you know of any.) The wool comes from animals that have been treated well and have never had to experience chemical baths or other torturous methods. It is all organic and most of it is certified (some comes from small producers that are closely monitored to ensure they always work according to organic guidelines).</p>
<div id="attachment_5906" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_1815.jpg"><img class="size-full wp-image-5906" title="ekovaruhuset_18&amp;15" src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_1815.jpg" alt="Ekovaruhuset / House of Organic. Left: linen jersey wedding gown with crochet and feathers by Johanna Hofring and necklace by Renata Mann. Right: cotton blouse with crochet chest and shorts by Johanna Hofring." width="480" height="420" /></a><p class="wp-caption-text">Ekovaruhuset / House of Organic. Left: linen jersey wedding gown with crochet and feathers by Johanna Hofring and necklace by Renata Mann (on eco supermodel Summer Rayne Oakes). Right: cotton blouse with crochet chest and shorts by Johanna Hofring.</p></div>
<div id="attachment_5903" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_9.jpg"><img class="size-full wp-image-5903 " title="ekovaruhuset_9" src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_9.jpg" alt="Ekovaruhuset / House of Organic, button-up dress painted by Jennifer Wan Ma by Eko-Lab." width="480" height="400" /></a><p class="wp-caption-text">Ekovaruhuset / House of Organic, button-up dress painted by Jennifer Wan Ma by Eko-Lab.</p></div>
<p><em>&#8220;I was designing and making clothes for as long as I can remember. I always enjoyed this a lot, but it was a few years ago when I first started using only organic materials and opened Ekovaruhuset in Stockholm that it got really exciting,&#8221;</em> says Hofring. <em>&#8220;Like most of us, I had no idea what kind of effect the textile industry has on the environment. I had heard a story or two about mistreated workers in sewing factories, but had never been able to grasp the amount of violations against human rights and our earth that are committed in the name of vanity and profit.&#8221;</em></p>
<p><em> </em></p>
<div id="attachment_5902" class="wp-caption alignnone" style="width: 490px"><em><em><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_64.jpg"><img class="size-full wp-image-5902 " title="ekovaruhuset_6&amp;4" src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_64.jpg" alt="Ekovaruhuset / House of Organic. Left: wool dress with printed cranes by Mika Machida. Right: wool scarf with mother of pearl sequins and cut out wool belt by Eko-Lab." width="480" height="400" /></a></em></em><p class="wp-caption-text">Ekovaruhuset / House of Organic. Left: wool dress with printed cranes by Mika Machida. Right: wool scarf with mother of pearl sequins and cut out wool belt by Eko-Lab.</p></div>
<div id="attachment_5901" class="wp-caption alignnone" style="width: 490px"><em><em><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_316.jpg"><img class="size-full wp-image-5901 " title="ekovaruhuset_3&amp;16" src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_316.jpg" alt="Ekovaruhuset / House of Organic. Left: midnight blue linen jersey dress with crochet neck by Johanna Hofring. Right: yellow dress with crochet by Eko-Lab." width="480" height="380" /></a></em></em><p class="wp-caption-text">Ekovaruhuset / House of Organic. Left: midnight blue linen jersey dress with crochet neck by Johanna Hofring. Right: yellow dress with crochet by Eko-Lab.</p></div>
<p><em> </em></p>
<p>Ekovaruhuset uses the term &#8220;Fair Made&#8221; which, along the lines of &#8220;Fair Trade,&#8221; means that they support producers that practice fair working conditions and ethics for their employees, as well also encourage and support smaller scale local production units, as this makes for better communication and cooperation.</p>
<div id="attachment_5900" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_27.jpg"><img class="size-full wp-image-5900 " title="ekovaruhuset_2&amp;7" src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_27.jpg" alt="Ekovaruhuset / House of Organic. Left: black canvas coat with crochet and recycled glass embellishment by Eko-Lab. Right: wool coat by Meiling Chen and knit necklaces by Renata Mann." width="480" height="420" /></a><p class="wp-caption-text">Ekovaruhuset / House of Organic. Left: black canvas coat with crochet and recycled glass embellishment by Eko-Lab. Right: wool coat by Meiling Chen and knit necklaces by Renata Mann.</p></div>
<div id="attachment_5910" class="wp-caption alignnone" style="width: 490px"><a href="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_designers.jpg"><img class="size-full wp-image-5910" title="ekovaruhuset_designers" src="http://www.goodlifer.com/wp-content/uploads/2010/02/ekovaruhuset_designers.jpg" alt="Ekovaruhuset / House of Organic designers, from left: Jennifer Wan Ma, Renata Mann, Mika Machida, Melissa Kirgan, Johanna Hofring and Xing-Zheng Chung" width="480" height="400" /></a><p class="wp-caption-text">Ekovaruhuset / House of Organic designers, from left: Jennifer Wan Ma, Renata Mann, Mika Machida, Melissa Kirgan, Johanna Hofring and Xing-Zheng Chung</p></div>
<p>Says Johanna Hofring: <em>&#8220;Of course I want beautiful clothes&#8230; but at what price? I don&#8217;t believe many people would enjoy their clothing the same way if they got to follow its path from seed to sale. The way we choose to shop can change the impact industry has on our planet and the lives of millions of people and animals into something very positive. It&#8217;s all about having fun and looking fabulous while saving the world&#8230;&#8221;</em></p>
<p><em>Top photo, from left to right: </em>linen jersey patchwork ruffle dress by Johanna Hofring and crochet angora scarf by Tor Söderin, lace structured button-up dress by Eko-Lab, linen/wool jumpsuit by Johanna Hofring with braided belt by Tor Söderin and necklace by Renata Mann, crochet dress by Kaori Yamazaki and legwarmers by Johanna Hofring.</p>
<p><em>Photos by Johanna Björk. See more from The GreenShows <a href="http://www.flickr.com/photos/goodlifer/sets/72157623318587477/" target="_blank">here</a>.<br />
</em></p>


<p>Related posts:<ol><li><a href='http://www.goodlifer.com/2008/09/eko-laborative/' rel='bookmark' title='Permanent Link: Eko-Laborative'>Eko-Laborative</a></li>
<li><a href='http://www.goodlifer.com/2009/09/ny-fashion-week-the-greenshows/' rel='bookmark' title='Permanent Link: NY Fashion Week: The GreenShows'>NY Fashion Week: The GreenShows</a></li>
<li><a href='http://www.goodlifer.com/2010/02/recycled-couture-at-ny-fashion-week/' rel='bookmark' title='Permanent Link: Recycled Couture at NY Fashion Week'>Recycled Couture at NY Fashion Week</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://www.goodlifer.com/2010/02/ekovaruhuset-house-of-organic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
