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Goodlifer: Good Ideas: Pure Living

Good Ideas: Pure Living

On October 20, PSFK and Nissan will host a Good Ideas Salon in Tokyo. For the event, Piers Fawkes of PSFK will moderate a conversation on “Pure Living” with two panels of distinguished…

Goodlifer: Project M: Pizza Farm

Project M: Pizza Farm

Pick a significant cause, then conceive and create a single design project that will be of lasting value in a rural community. That was the brief given to the group of nine young…

Goodlifer: Mobility: The Fully Electric MINI E Hits the Road

Mobility: Fully Electric MINIs Hit the Road

Electric cars play an important role in any vision of a sustainable future. Even though one utopian ideal might be bright green sustainable cities designed for public transportation and human-powered mobility, the reality…


What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

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