Plum – a Netflix for Baby Clothes
I’ve been hanging out with a lot of babies and their baby mamas this summer (I guess I’m at that age where such a thing is inevitable). It struck me, as I am…
Inspired by Heroines of the Past & Sporty Retro Dreams – Swedish Hasbeens SS12
Swedish Hasbeens has been creating innovative takes on the traditional Swedish clog for five years now, using all natural materials (more on Designer and Creative Director Emy Blixt’s thoughts on inspiration and sustainability…
Emy Blixt, Creative Director of Swedish Hasbeens Talks Inspiration & Sustainability
Some things just never get old, like Swedish clogs. Especially when they are brilliantly reinvented every year by Emy Blixt, Designer and Creative Director of Swedish Hasbeens. The brand showed its Spring/Summer 2012…
Good Stuff: Scandinavian Noir
Even though it’s been a lovely summer, we Scandis love our darker hues — it’s just in our blood. The brighter side of it all is that there are a lot of conscious…
Good Stuff: Consciously Summery Whites
It’s hot outside and what says summer more than wearing easy-breezy whites? Most of all, I would rather wear nothing but a bloomer set and some gorgeous unique ethical jewelry that speaks of…
Good Stuff: Mellow Yellow Sexy Fringy Peace Mist
Here at Goodlifer, we like to tell you about good, eco-friendly, sustainable stuff that we come across. In this new section, I will share my favorite things right now, which can be anything…
Future:Standard – Ethical Fashion for the Stylishly Conscious
I long for the day when something does not need to be labeled “green,” “sustainable” or “fair trade”—because everything is made with the utmost concern for the environment and everyone around us. Online…
Nicole Bridger – Inspired by True Happiness
When life brings you challenges, incorporate them into your work and turn them into something positive. At least that is what fashion designer Nicole Bridger decided to do. Each season Bridger takes an…














