Observed
Pink Ribbons, Pink Products & Pinkwashing

Pink Ribbons, Pink Products & Pinkwashing

It’s that time of year again, when everything suddenly turns pink and a spirit of do-gooderness fills the air. While on a plane the other day, I was offered to buy pink lemonade…

10/10/10 - A Global Work Party

10/10/10 – A Global Work Party

Today was the largest day of environmental activism in history. 7,347 climate action events took place in 188 countries around the world as part of “The Global Work Party.” People went to work…

Green Can, Should and Has to Be Profitable

Green Can, Should and Has to Be Profitable

In the green business movement, profitability has somehow fallen by the wayside. Some may even consider it crass to put profit first in a sustainable business. Maybe we should instead see profit and…

Edun Returns with New Collection & Finds It's Not Always Easy Being Good

Edun Returns with New Collection & Finds It’s Not Always Easy Being Good

Most designers whose work is rooted in sustainable principles have experienced the frustration of not being able to find the desired materials or get the just-right look using ecologically sound producers. All the…

Goodlifer: A Case for Camping

A Case for Camping

There are those that do, and there are those that don’t. Either way, most people feel strongly about camping. I used to be very much in the don’t camp, but have found myself…

Goodlifer: Gone Fishin'

Enjoying the Good Life

We are currently on vacation, enjoying the Good Life in sunny Europe. Thank you for visiting. Please come again on July 7th. We would like to suggest that you step away from the…

Goodlifer: A Victory for NYC Beekeepers

A Victory for NYC Beekeepers

Urban beekeepers can finally emerge from the underground. New York City is all abuzz in celebration after beekeeping was officially legalized on March 16 as the NYC Board of Health voted in favor…

Goodlifer: New Beginnings

New Beginnings

Take responsibility for your actions, stay hopeful, be healthy, tirelessly strive, love unconditionally, and approach everything with a positive attitude (even the laundry that has to be hauled two blocks to the laundromat…

Goodlifer: Endangered Foods

Endangered Foods

We have all heard about endangered species, animals at risk of perishing because of altered conditions in their natural habitats, some caused by humans. Many do not know that the way we grow,…

The Future is Bright, Green & Filled with Opportunity

Changing the world is tricky business, but it can be done. Being surrounded by hundreds of forward-thinking minds at this year’s Opportunity Green conference at UCLA in Los Angeles, it was impossible not…

Goodlifer: A Quiet Grass-fed Revolution

A Quiet Grass-fed Revolution

Something exciting is afoot in upstate New York. Quietly unworked dairy farms have been transitioning into grass-fed beef operations under the passionate stewardship of unconventional farmers. This new breed of Farmer comes to…

Goodlifer: Good Ideas: Pure Living

Good Ideas: Pure Living

On October 20, PSFK and Nissan will host a Good Ideas Salon in Tokyo. For the event, Piers Fawkes of PSFK will moderate a conversation on “Pure Living” with two panels of distinguished…

About

What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

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