I’ve often found myself drooling over a piece of clothing, wishing there was an easy way to find an eco-friendly alternative. Enter Label Gazer, a site dedicated to showcasing outstanding eco-friendly and ethical fashion. The interface is simple and purely visual — it feels almost like window shopping.
Label Gazer states that “While eco-fashion’s image has improved over the years, many people still shudder at the thought of it, and exclude the possibility of incorporating it into their own closets because of the assumption that it just isn’t fashionable enough. There is so much innovation happening within eco and ethical fashion, both in fabric and design, and we want to showcase that.”
“For the time being, Label Gazer is a labour of love through which I plan to learn as much as possible about the eco and ethical fashion,” says founder Leigh Thompson. “I am fascinated by social entrepreneurs, and already in Label Gazer’s short existence I’ve had the privilege of making contact with so many people doing remarkable things in the field. We are not running referral programs. There is no payment received for any of the product listings. In the future, there might be opportunities to bring in some revenue through advertising, but it is definitely not the objective with this project.”
Featured designers include Thieves, Fin, Julia Smith, Bodkin, Jai, Samantha Pleet, Satara, Vilde Svaner, Study by Tara St James, Camilla Norrback, Osborn and Elroy. Anyone can submit an item — designers, store owners and consumers. When you click on something you like, that will call up a listing with more information and a link to where you can buy it.
Thompson has worked in fashion for over ten years, first as a boutique owner and now as a retail consultant and blogger. “I would like to think that I am well versed in the world of fashion. We’re looking for fashion-forward content for Label Gazer — items that stand alone as truly well designed products first and foremost. We will not be including items just because they’re eco-friendly or ethical — so no plain organic cotton tees or bamboo jersey yoga pants for Label Gazer.”
Fashion-forward, ethical, eco-friendly fashion — supremely curated — it’s just what we have all been waiting for. Now, what’s your excuse for not shopping sustainably?
Top photo, clothing by, from left, Vilda Svaner, Satara & Valerie Dumaine.