Label Gazer: Helping You Find the Best of Sustainable Style

Goodlifer: Label Gazer: Helping You Find the Best of Sustainable Style

I’ve often found myself drooling over a piece of clothing, wishing there was an easy way to find an eco-friendly alternative. Enter Label Gazer, a site dedicated to showcasing outstanding eco-friendly and ethical fashion. The interface is simple and purely visual — it feels almost like window shopping.

Label Gazer states that “While eco-fashion’s image has improved over the years, many people still shudder at the thought of it, and exclude the possibility of incorporating it into their own closets because of the assumption that it just isn’t fashionable enough. There is so much innovation happening within eco and ethical fashion, both in fabric and design, and we want to showcase that.”

Tencel 5-in-1 dress and tencel jersey jumpsuit from Thieves.

Tencel 5-in-1 dress and tencel jersey jumpsuit by Thieves.

“For the time being, Label Gazer is a labour of love through which I plan to learn as much as possible about the eco and ethical fashion,” says founder Leigh Thompson. “I am fascinated by social entrepreneurs, and already in Label Gazer’s short existence I’ve had the privilege of  making contact with so many people doing remarkable things in the field. We are not running referral programs. There is no payment received for any of the product listings. In the future, there might be opportunities to bring in some revenue through advertising, but it is definitely not the objective with this project.”

Deconstructed shirt and organic cotton tunic from Bodkin.

Deconstructed shirt and organic cotton tunic by Bodkin.

Eco denim chambray dress by Elroy & tencel dress by Thieves.

Eco denim chambray dress by Elroy & tencel dress by Thieves.

Featured designers include Thieves, Fin, Julia Smith, Bodkin, Jai, Samantha Pleet, Satara, Vilde Svaner, Study by Tara St James, Camilla Norrback, Osborn and Elroy. Anyone can submit an item — designers, store owners and consumers. When you click on something you like, that will call up a listing with more information and a link to where you can buy it.

Fair trade footwear by Where & mosaic cork sandal by Coclico.

Fair trade footwear by Where & mosaic cork sandal by Coclico.

Organic wool dress by Jai & organic bamboo dress by Fin.

Organic wool dress by Jai & organic bamboo dress by Fin.

Thompson has worked in fashion for over ten years, first as a boutique owner and now as a retail consultant and blogger. “I would like to think that I am well versed in the world of fashion. We’re looking for fashion-forward content for Label Gazer — items that stand alone as truly well designed products first and foremost. We will not be including items just because they’re eco-friendly or ethical — so no plain organic cotton tees or bamboo jersey yoga pants for Label Gazer.”

Expedition dress by Samantha Pleet & organic tee dress by Erin Kleinberg.

Expedition dress by Samantha Pleet & organic tee dress by Erin Kleinberg.

Backless bamboo dress by Elroy & black dress by Osei Duro + Women's Co-Op.

Backless bamboo dress by Elroy & black dress by Osei Duro + Women’s Co-Op.

Fashion-forward, ethical, eco-friendly fashion — supremely curated — it’s just what we have all been waiting for. Now, what’s your excuse for not shopping sustainably?

Top photo, clothing by, from left, Vilda Svaner, Satara & Valerie Dumaine.

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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