Hövding – The Invisible Bike Helmet That Will Save Lives
When I started biking in New York City, I bought my first adult bike helmet, maybe because I was finally old enough to let my fear of death take precedence over my fear…
FASHION EDITORIAL: Afternoon in Brooklyn
A while back, Goodlifer was approached by Brooklyn-based handbag designer Shannon South to do a photo shoot for her latest collection (which is, of course, amazing). Instead of just doing a handbag shoot,…
Nurmi – Sustainable Style from Finland
Nurmi is a Finnish sustainable clothing label that wants to “bring back the times when both the quality and the design of clothes were meant to last.” Anniina Nurmi, who hails from Tampere…
Sexy Sustainable Swimwear
This summer has been a scorcher so far. What better way to cool down than spending long lazy days on the beach or by the pool. Buying a new swimsuit can be a…
Good Stuff: Summer Travel Essentials
Summer time is travel time. These travel essentials are not only stylish and versatile, they also ensure that your environmental footprint remains small. That’s what we call good stuff. Travel by bike, train…
On the Cutting Edge of Eco-Fashion: ULTRA
Ever since I added the word “eco-fashion” to my vocabulary, I have wished for a brand like ULTRA to come along. One that is as cutting edge and inspired as it is sexy…
Inspired by Heroines of the Past & Sporty Retro Dreams – Swedish Hasbeens SS12
Swedish Hasbeens has been creating innovative takes on the traditional Swedish clog for five years now, using all natural materials (more on Designer and Creative Director Emy Blixt’s thoughts on inspiration and sustainability…
Emy Blixt, Creative Director of Swedish Hasbeens Talks Inspiration & Sustainability
Some things just never get old, like Swedish clogs. Especially when they are brilliantly reinvented every year by Emy Blixt, Designer and Creative Director of Swedish Hasbeens. The brand showed its Spring/Summer 2012…
Good Stuff: Mellow Yellow Sexy Fringy Peace Mist
Here at Goodlifer, we like to tell you about good, eco-friendly, sustainable stuff that we come across. In this new section, I will share my favorite things right now, which can be anything…
Future:Standard – Ethical Fashion for the Stylishly Conscious
I long for the day when something does not need to be labeled “green,” “sustainable” or “fair trade”—because everything is made with the utmost concern for the environment and everyone around us. Online…












