Pantone’s Color of the Year: Mimosa

Goodlifer: Pantone's Color of the Year: Mimosa

Every December, the well-known authority on color, PANTONE picks a color it thinks will dominate the year to come. According to them, 2009 will be the year of Mimosa, or PANTONE® 14-0848. The press release describes the color as “a warm, engaging yellow” and further states that “in a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.” I knew there was a reason we picked yellow as the main color of this site.

“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.”

pmsmimosa2

The color is best illustrated by the flowers of the mimosa tree and, of course, the champagne/orange juice cocktail we all love to enjoy with our weekend brunch (perhaps as we linger at that “unlimited Mimosa” place the neighborhood?).

PANTONE tells us to look for women’s accessories, home furnishings, active sportswear and men’s ties in this bright and happy hue. Maybe it is true, then, that in times of economic recession people tend to dress more colorful? We could all use some cheering up, that’s for sure.

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

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