Every December, the well-known authority on color, PANTONE picks a color it thinks will dominate the year to come. According to them, 2009 will be the year of Mimosa, or PANTONE® 14-0848. The press release describes the color as “a warm, engaging yellow” and further states that “in a time of economic uncertainty and political change, optimism is paramount and no other color expresses hope and reassurance more than yellow.” I knew there was a reason we picked yellow as the main color of this site.
“The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation.”
The color is best illustrated by the flowers of the mimosa tree and, of course, the champagne/orange juice cocktail we all love to enjoy with our weekend brunch (perhaps as we linger at that “unlimited Mimosa” place the neighborhood?).
PANTONE tells us to look for women’s accessories, home furnishings, active sportswear and men’s ties in this bright and happy hue. Maybe it is true, then, that in times of economic recession people tend to dress more colorful? We could all use some cheering up, that’s for sure.
