I feel a little silly not mentioning If You Care until now. I do a lot of cooking and baking. Some of that is by choice, and some of it’s because I do recipe development now and again. I recognize that not everyone is going to do as much food preparation as I do, but even if the amount you do is minimal, you’re still going to use paper, plastic, and metal products. Many of these are products you use every day and discard without a second thought, but this company has found a way to change that.
If You Care produces, in their words, “high-quality alternatives to conventional kitchen and household products.” Wood and paper products come from forests managed sustainably. Paper isn’t bleached, recycled materials are used, and petroleum-based ingredients have been replaced by natural and renewable resources. Even the paper mills producing component products for this business are scrutinized to ensure they practice good water management. Parchment baking paper, coffee filters, twine, household gloves, trash bags, aluminum foil; all are from carefully chosen and processed materials.
So far, so good… but do these products work as well as their conventional counterparts? Absolutely! I always have a box or two of their chlorine-free, unbleached Parchment Baking Paper around my kitchen; it’s wonderful to know that even fruitcake batter won’t stick to your pan if you line it with this. The Baking Cups turn out beautiful muffins and cupcakes, and the Aluminum Foil doesn’t seem to act any differently from the stuff you buy at the market.
In the past, these products were sometimes difficult to locate, but their availability has become much greater within the past few years. In a society infamous for its “throwaway” mentality, we can all be a little more conscientious about the everyday items we use.