How Do Your Favorite Fashion Brands Measure Up?

Goodlifer: How Do Your Favorite Fashion Brands Measure Up?

Regardless of how educated you are, shopping for clothes while trying to maintain a conscious lifestyle is not easy. Which retailers are doing the right thing and which just don’t seem to care at all? Is this brand better than that one? Are workers paid a fair, living wage? It’s hard to know. MeasureUp is a new UK-based website created to enable consumers to shop for ethically made products.

Goodlifer: How Do Your Favorite Fashion Brands Measure Up?

Users can quickly and easily compare how their favorite brands measure up against ten simple indicators, which provide an overview of how companies treat workers in their global supply chain. These indicators include an ethical code of conduct, supply chain transparency, factory check-ups, and more. Seen together, the results provide a clear assessment of how a brand measures up against other, similar companies.

Goodlifer: How Do Your Favorite Fashion Brands Measure Up?

Brands currently featured on the site include Adidas, Banana Republic, Celine, Converse, Gap, H&M, Helmut Lang, Louis Vuitton, Marc Jacobs, Marks and Spencer, Nike, Old Navy, People Tree, Theory, Topshop, and Zara.

What MeasureUp, also a member of the Ethical Fashion Forum, offers is a simple way for consumers to be able to evaluate their favorite brands quickly and, thus, make more responsible choices. Let’s hope a U.S. version comes along soon.

Images courtesy of MeasureUp

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

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