Investigating Personal Care Products: Cleure

Goodlifer: Investigating Personal Care Products: Cleure

Do you have sensitive skin? If you do, you know how difficult it can be to find personal care products that don’t cause some kind of crazy reaction for you. Sure, some of those products make big promises or have great fragrances, but that doesn’t do you any good when they cause you to break out in a rash. Even personal care products that claim to be “gentle” or “safe” will sometimes give you problems.

Sensitive skin runs in my family. I don’t have it as badly as some other family members, but I still have to be careful about what I use. It seems that Cleure had folks like us in mind when they developed their personal care products.

Goodlifer: Investigating Personal Care Products: Cleure

Dr. Flora Stay is responsible for the creation of this line, which began with a toothpaste in 1993. Many products have been added since then, but all are gluten-free, fragrance-free and salicylate-free (salicylic acid is found in many over-the-counter and personal care products; according to Dr. Stay, sensitivity to the manufactured version is becoming widespread). Further, Cleure products are not tested on animals, they’re made in the U.S., and they come with a 30 day money-back guarantee. Oh, and if you’re wondering about the unusual name, it’s a combination of the words “clean” and “pure.”

Goodlifer: Investigating Personal Care Products: Cleure

I’m a big fan of the Hydrovive Body Lotion with Shea Butter. This thick lotion absorbs almost instantly, lasts through several hand washings, and provides swift relief to my incredibly dry skin. I also like the Revitalizing Shampoo and Replenishing Conditioner. The shampoo may be a little different from those you’ve used before. It forms a nice lather, but that lather deflates almost immediately. I was curious about this and asked, and it turns out that the deflating later is due to the lack of certain chemicals. Including such chemicals would make the lather last longer, but according to the Skin Deep Cosmetic Safety Database, those ingredients pose a greater health hazard than the ones you’ll find present in Cleure products. Besides, both shampoo and conditioner work effectively, even without mountains of lather, bright colors, or added scents.

Goodlifer: Investigating Personal Care Products: Cleure

These products have the best tag line I’ve seen in the world of personal care. “What Goes On…… Goes In.” Brilliant, and absolutely true. What you use on your skin is indeed absorbed into your system. So why not use personal care products that don’t contain questionable ingredients you don’t need? If purple shampoo isn’t mandatory for you, if you’re looking for lotion that’s easy on your skin and really works, look here.

Goodlifer: Investigating Personal Care Products: Cleure

Ingredients in Hydrovive Body Lotion with Shea Butter, Revitalizing Shampoo, and Replenishing Conditioner rating above a 4 in EWG’s Skin Deep Cosmetic Safety Database: none

About author
Stephanie Zonis was born with a spoon in her mouth — a tasting spoon, that is. She began cooking (especially baking) at a very early age, and for a short time even ran a highly illegal baking business from her long-suffering parents’ house when she was in high school. After acquiring a Master’s Degree in Foods, she eventually discovered the Internet in 1997. She’s been writing about food and developing recipes, especially where chocolate is involved, ever since. During those few moments when she’s not cooking or writing or thinking about food, Stephanie enjoys reading, walking, political discussions, and volunteering at a local no-kill cat sanctuary. She has been a member of a medieval re-creation group for longer than she’ll admit and loves absurdist humor.
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