Undies with a Cause: PACT + Architecture for Humanity for Japan

Goodlifer: PACT + Architecture for Humanity

This holiday season, PACT and Architecture for Humanity have teamed up in support of the design and construction of a work-house for a cooperative of 15 fishermen in Shizugawa, a town nearly destroyed by the earthquake and tsunami in March. Goodlifer also joins the effort by lending a face (mine) to the campaign, and we are proud to be able to support such a noble cause.

Goodlifer: PACT + Architecture for Humanity

If you’ve been a long-time reader, you may remember a post where I recalled my experience growing up in Sweden post-Chernobyl. Even though I was far from the site of the 1986 nuclear disaster, I still felt some of the consequences for a long time to come. My heart goes out to all the people in Japan still struggling to get their lives back on track and if I can help them in some small way by modeling undies, I’m totally in.

Goodlifer: PACT + Architecture for Humanity

This campaign will have effects more far-reaching than simply providing these fishermen with a place to work. After the work-house project in Shizugawa is complete and fishermen can begin working again, so can the people who support them: the local lunch lady, the delivery men, the ice suppliers, and on and on, thus breathing life back into a town nearly destroyed by the tsunami.

Goodlifer: PACT + Architecture for Humanity

“Change starts with your underwear.” This statement (that happens to be PACT’s tagline) is a good way to think about your decisions in life. One of the first things we all do in the morning is put on underwear, right? The kind we chose can influence all the other choices we make that day.

Goodlifer: PACT + Architecture for Humanity

So, if you are still looking for great holiday gifts for friends and loved ones, consider giving them a pair of these cute sustainable skivvies. The PACT for Japan collection features three different patterns, all designed by Yves Behar, available in three different styles of undies (for men and women) as well as socks, something PACT just recently started making. If you’re feeling really generous, splurge on a quarterly subscription of underwear & socks, delivered right to the door of your favorite guy or girl.

Visit Architecture for Humanity to learn more about the project.

About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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