We Heart (Healthy) Boobs!

Goodlifer Hearts (Healthy) Boobs!

October is Breast Cancer Awareness Month, did you know? It’s hard not to with all the pink ribbons and pink stuff in the stores. Commercialization and pinkwashing aside, breast cancer is an issue that actually deserves its own awareness month. But it’s not about highlighting a specific color, it’s about spreading information that can help prevent future cases of this common form of cancer. Because we all love boobs, right?

Goodlifer Hearts (Healthy) Boobs!

The Keep A Breast Foundation is a youth-focused non-profit organization with a mission to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. They publish educational tools, such as a handy prevention pocket guide that covers important topics like current cancer issues, tips on how to live a healthy lifestyle and avoiding cancer-causing toxins in our everyday environment.

Keep A Breast's Prevention Pocket Guide Keep A Breast's Prevention Pocket Guide Keep A Breast's Prevention Pocket Guide Keep A Breast's Prevention Pocket GuideKeep A Breast's Prevention Pocket Guide Keep A Breast's Prevention Pocket Guide Keep A Breast's Prevention Pocket Guide

Whether you’re an individual or a company you can help Keep A Breast spread this information to empower and engage women everywhere. Surf-inspired women’s swimwear brand Calavera is a good example. The company partnered with KAB to host an evening of surfing lessons and beach yoga for young breast cancer survivors, and are also helping spread the message to customers via their social media channels. “Through our partnership with Keep A Breast, we hope to inform and empower the Calavera community,” Calavera founder Anna Jerstrom says, “arming women with the best tools to fight against this disease.”

Breast cancer survivors hit the waves at Keep A Breast and Calavera's Survivor Surf event in Santa Monica.

Breast cancer survivors hit the waves at Keep A Breast and Calavera’s Survivor Surf event in Santa Monica

Beach yoga in Santa Monica for young breast cancer survivors

Beach yoga in Santa Monica for young breast cancer survivors

Goodlifer Hearts (Healthy) Boobs!

Because, just like boobs, prevention is sexy. Knowledge is power.

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About author
A designer by trade, Johanna has always had a passion for storytelling. Born and raised in Sweden, she's lived and worked in Miami, Brooklyn and, currently, Ojai, CA. She started Goodlifer in 2008 to offer a positive outlook for the future and share great stories, discoveries, thoughts, tips and reflections around her idea of the Good Life. Johanna loves kale, wishes she had a greener thumb, and thinks everything is just a tad bit better with champagne (or green juice).
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About

What constitutes the good life? It’s a question we’ve asked ourselves since the dawn of time and something we all strive for. To us, the good life is not a destination but a journey. We want to see more positivity in the world. Thinking happy thoughts makes for happy people, and happy people are more productive, innovative and at peace with the world. We believe in the transformative power of good news.

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