I’ve been writing about chocolate for over 13 years now. As a rule, I favor European-style chocolate, which tends toward semisweet or bittersweet. You know the kind—upscale and sophisticated. But there’s still enough of a kid in me to appreciate milk chocolate. I don’t mean the typical grocery store nonsense; I mean good milk chocolate. So where do I find it?
Well, there are some high-end manufacturers who produce or distribute in this country, and there are boutique chocolatiers who produce excellent milk chocolate products. If you’re looking for sheer fun and good quality, though, it’s tough to beat MOO Kids Chocolate. What a terrific idea! These are milk chocolate bars geared toward children’s tastes. That doesn’t mean they’re filled with junk ingredients; they’re not. What it does mean is that the four available flavors (rice crisps, granola, corn flakes, and graham crackers) are designed to appeal to kids. I’m sure they do, but I have to tell you that I’ve seen plenty of adults looking awfully happy after sampling these bars, as well. I’ve tried the rice crisps and the graham cracker bars, and it’d be difficult to choose one favorite between them.
All of the bars made by MOO Kids Chocolate are certified organic, the result of founder Jackie Ekholm’s trip several years ago to the Swiss Alps with her family. When one of her sons asked why she’d only buy chocolate for them in Europe, Jackie realized that there was a big difference between the ingredients in a typical American chocolate bar and a typical European chocolate bar. The latter contained ingredients she could recognize and wasn’t afraid to feed her kids. She saw a void in the US market for such bars, and behold, a business was born (or should I say, calved?).
At present, distribution to stores is somewhat limited. If there’s no store carrying these bars near you, don’t despair, as it’s a simple matter to order them from foodzie.com. For more information, trot over to the MOO Kids Chocolate website.